聽力每日練習(xí) listen 2107 Persuasion

 
2-- Exactly. So we must know how things stand with us and do something to keep our lead.
 
1-- We'd better look at the strengths, weakness, opportunities and threats we have. First, it's obvious that our main competitve advantage is our range of products.
 
2-- I think our strength also lies in another thing, that is our people.
 
1-- You mean...
 
2-- I mean the after-sale service.
 
1-- Right you are. Our after-service team is faster, more qualified and more efficient.
 
2-- How do you analyse our weaknesses?
 
1-- I think our problem is that we have a strong product but we haven't achieved the sort of market penetration we should have.
 
2-- That's because our marketing is not so effective as our competitors'. We've relied too heavily on product quality, not enough on promotion.
 
1-- I agree. So from now on, we have to put considerably more effort into our advertising and direct mail campaigns.
 
2-- We should take effective measures to dominate the market. We must be aware of the threat we face.
 
1-- So we've still got a tough job to do.
 
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注解：
 
1.competitive競爭的 
2.weakness劣勢  
3.after-sale service售后服務(wù)

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譯文：
 
1-- 市場競爭變得越來越激勵了。
2-- 的確如此。因此我們必須認(rèn)清我們的處境，想方設(shè)法保持我們的主導(dǎo)地位。
1-- 我們最好認(rèn)清我們的優(yōu)勢、劣勢、機(jī)會和威脅。首先，很明顯，我們的主要競爭優(yōu)勢是我們的產(chǎn)品系列。
2-- 我覺得我們另一方面的優(yōu)勢就是我們的員工。
1-- 你的意思是……
2-- 我是說售后服務(wù)。
1-- 太對了。我們的售后服務(wù)隊(duì)伍發(fā)展得更快，更稱職，效率也更高。
2-- 那你怎么分析我們的劣勢呢？
1-- 我認(rèn)為我們的問題是，我們有好的產(chǎn)品，但這并沒有給我們帶來我們應(yīng)有的市場份額。
2-- 那是因?yàn)槲覀兊拇黉N手段不如我們的競爭對手。我們過于依賴產(chǎn)品質(zhì)量，卻缺乏促銷手段。
1-- 我同意。所以從現(xiàn)在起，我們必須在廣告上和郵購直銷中下更大功夫。
2-- 我們應(yīng)該努力占有市場，我們必須認(rèn)識到我們面臨的威脅。
1-- 因此，我們的工作仍很艱巨。