禁止大數(shù)據(jù)殺熟：在線旅游經(jīng)營服務(wù)管理將有規(guī)可依

Tourists visit Fenghuang old town in Xiangxi Tujia and Miao autonomous prefecture, Central China's Hunan province , Oct 3, 2018, the third day of the week-long National Day holiday. [Photo/Xinhua]

The regulation would ban online travel agencies from offering unreasonably cheap tour packages or using big-data analysis to price tour products to the disadvantage of existing customers.

暫行規(guī)定禁止在線旅游經(jīng)營者提供不合理低價團或者利用大數(shù)據(jù)“殺熟”。

所謂的“大數(shù)據(jù)殺熟”指在線旅游經(jīng)營者利用大數(shù)據(jù)等技術(shù)手段，針對不同消費特征的旅游者，對同一產(chǎn)品或服務(wù)在相同條件下設(shè)置差異化的價格(varied prices for same tour product or service based on different consumers)。

違反該條規(guī)定的，由市場監(jiān)督管理部門責(zé)令限期改正，沒收違法所得(confiscate illegal gains)，可以并處五萬元以上二十萬元以下的罰款;情節(jié)嚴重的，并處二十萬元以上五十萬元以下的罰款。

Agencies should also publicize the process of reserving tour packages and travel services to users to make the process more transparent.

在線旅游經(jīng)營者應(yīng)當(dāng)建立透明、公開的旅游產(chǎn)品及服務(wù)預(yù)訂渠道。

不得刪除差評

針對一些平臺“刪除、隱匿差評”等問題，《暫行規(guī)定》還規(guī)定，平臺經(jīng)營者應(yīng)當(dāng)保障旅游者的正當(dāng)評價權(quán)，不得非法刪除、屏蔽旅游者對平臺服務(wù)及其平臺內(nèi)經(jīng)營者的產(chǎn)品和服務(wù)的評價(agencies should not delete or block consumers' comments on tour products and services)，不得誤導(dǎo)、引誘、替代或強制旅游者做出評價。

明確平臺的連帶責(zé)任

平臺經(jīng)營者未能對在線旅游平臺內(nèi)經(jīng)營者、旅游輔助服務(wù)者資質(zhì)進行審核(fail to examine and verify qualifications of tour service and support providers)，或未能對旅游者盡到安全保障義務(wù)(fail to guarantee consumers' safety)，造成旅游者損害的，依法承擔(dān)相應(yīng)責(zé)任。

此次公開征求意見截止到11月10日。

【相關(guān)詞匯】

文化和旅游消費 cultural and tourism consumption

強迫購物 forced shopping

零團費出游 free-of-charge tours

價格欺詐 price fraud

旅游不文明行為 inappropriate tourism behavior