公司有“首席數(shù)字官”嗎？

A Chief Digital Officer (CDO) is an individual who helps a company, a government organisation or a city drive growth by converting traditional "analog" businesses to digital ones, and oversees operations in the rapidly changing digital sectors like mobile applications, social media and related applications, virtual goods, as well as "wild" web-based information management and marketing.

首席數(shù)字官能夠幫助公司、政府組織或城市由傳統(tǒng)商務向電子商務轉型，負責監(jiān)管快速發(fā)展的數(shù)字化部門的運營，比如移動應用、社交媒體及相關應用、虛擬化產(chǎn)品，以及“瘋狂的”網(wǎng)絡信息管理及市場運行。

The CDO's responsibilities are to devise and execute social strategies that grow brand loyalty and advocacy on social networks.

首席數(shù)字官的職責包括設計出并執(zhí)行能夠發(fā)展品牌忠誠度、以及社交媒體支持率的社會策略。

According to a study by Gartner, a predicted 25% of businesses will have created and filled the Chief Digital Officer title by 2015.

根據(jù)美國高德納咨詢公司的調(diào)查，預計2015年底，有25%的公司設計首席數(shù)字官，并聘用相關人員。