公司有“首席數(shù)字官”嗎？

數(shù)字化時(shí)代催生了企業(yè)全新的管理職位，首席數(shù)字官就是其中之一。設(shè)立首席數(shù)字官的目的在于，幫助公司、政府組織或城市由傳統(tǒng)商務(wù)向電子商務(wù)轉(zhuǎn)型，從而尋求新的發(fā)展。

A Chief Digital Officer (CDO) is an individual who helps a company, a government organisation or a city drive growth by converting traditional "analog" businesses to digital ones, and oversees operations in the rapidly changing digital sectors like mobile applications, social media and related applications, virtual goods, as well as "wild" web-based information management and marketing.

首席數(shù)字官能夠幫助公司、政府組織或城市由傳統(tǒng)商務(wù)向電子商務(wù)轉(zhuǎn)型，負(fù)責(zé)監(jiān)管快速發(fā)展的數(shù)字化部門的運(yùn)營(yíng)，比如移動(dòng)應(yīng)用、社交媒體及相關(guān)應(yīng)用、虛擬化產(chǎn)品，以及“瘋狂的”網(wǎng)絡(luò)信息管理及市場(chǎng)運(yùn)行。

The CDO's responsibilities are to devise and execute social strategies that grow brand loyalty and advocacy on social networks.

首席數(shù)字官的職責(zé)包括設(shè)計(jì)出并執(zhí)行能夠發(fā)展品牌忠誠(chéng)度、以及社交媒體支持率的社會(huì)策略。

According to a study by Gartner, a predicted 25% of businesses will have created and filled the Chief Digital Officer title by 2015.

根據(jù)美國(guó)高德納咨詢公司的調(diào)查，預(yù)計(jì)2015年底，有25%的公司設(shè)計(jì)首席數(shù)字官，并聘用相關(guān)人員。