意外之財帶來“賭場盈利效應”

人們常說，太容易得到的東西往往不被珍惜。這句話用在投資領域，也是適用的。在股票市場和賭場里，不費吹灰之力得來的利潤往往會讓人更愛冒險。這種現(xiàn)象在行為科學中叫作“賭場贏利效應(House Money Effect)” 。

 

 

The premise that people are more willing to take risks with money they obtained easily or unexpectedly.

“賭場盈利效應”是指人們拿著易來之財或意外之財更愿意采取一些冒險的投資方式。

The house money effect forecasts that investors are more prone to buy higher-risk stocks after a profitable trade.

從“賭場盈利效應”可以預見到，股票投資者在交易大賺一筆后，更傾向于把這筆錢投向風險更高的股票。