意外之財(cái)帶來“賭場盈利效應(yīng)”

人們常說，太容易得到的東西往往不被珍惜。這句話用在投資領(lǐng)域，也是適用的。在股票市場和賭場里，不費(fèi)吹灰之力得來的利潤往往會讓人更愛冒險(xiǎn)。這種現(xiàn)象在行為科學(xué)中叫作“賭場贏利效應(yīng)(House Money Effect)” 。

 

 

The premise that people are more willing to take risks with money they obtained easily or unexpectedly.

“賭場盈利效應(yīng)”是指人們拿著易來之財(cái)或意外之財(cái)更愿意采取一些冒險(xiǎn)的投資方式。

The house money effect forecasts that investors are more prone to buy higher-risk stocks after a profitable trade.

從“賭場盈利效應(yīng)”可以預(yù)見到，股票投資者在交易大賺一筆后，更傾向于把這筆錢投向風(fēng)險(xiǎn)更高的股票。