商務(wù)英語播客 第83課:非正式的產(chǎn)品展示
In this Business English Podcast lesson, we’re going to look at the language of presenting your products and services to potential clients in informal situations.
在今天的商務(wù)英語播客中，我們來看下在非正式場合如何向客戶展示產(chǎn)品和服務(wù)。
Stanley Wang is a site agent for a railway construction project in western China. He has just taken Matt and Paul, sales engineers from a small American company, on a tour of the tunnel. Now, in the evening, Stanley and his boss Bill Zhang are hosting a dinner for Matt and Paula. The group is discussing possibilities for future cooperation.
Stanley Wang是中國西部一家鐵路建設(shè)工程的代理人，他剛剛接待了來自美國一家小公司的銷售工程師Matt 和 Paul，他們來進行隧道方面的業(yè)務(wù)。晚上Stanley和他的老板設(shè)宴款待Matt 和 Paul。他們正在討論未來合作的可能性。
In many countries and cultures around the world, informal occasions – such as a friendly meal or a game of a golf – are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we’ll be studying language for presenting our products in such casual situations. In particular, we’ll see how you can sell your products in relation to your customers’ needs with a few soft-sell techniques.
全世界許多國家，非正式的場合，比如朋友聚會，打高爾夫?qū)τ阡N售要遠比在正式的會議室重要。所以這節(jié)課中，我們來學(xué)習(xí)在這種隨意的場合如何展示產(chǎn)品。尤其要如意，如何使用一些勸誘推銷手段為產(chǎn)品和客戶的需求牽線搭橋。
Listening Questions:
1) Were Matt and Paula able to go to the tunnel face, that is, the end of the tunnel?
2) What is the main point of interest that Matt and Paula pursue in the discussion?
3) What are the advantages that Matt and Paula’s device have over traditional surveying methods?
在今天的商務(wù)英語播客中，我們來看下在非正式場合如何向客戶展示產(chǎn)品和服務(wù)。
Stanley Wang is a site agent for a railway construction project in western China. He has just taken Matt and Paul, sales engineers from a small American company, on a tour of the tunnel. Now, in the evening, Stanley and his boss Bill Zhang are hosting a dinner for Matt and Paula. The group is discussing possibilities for future cooperation.
Stanley Wang是中國西部一家鐵路建設(shè)工程的代理人，他剛剛接待了來自美國一家小公司的銷售工程師Matt 和 Paul，他們來進行隧道方面的業(yè)務(wù)。晚上Stanley和他的老板設(shè)宴款待Matt 和 Paul。他們正在討論未來合作的可能性。
In many countries and cultures around the world, informal occasions – such as a friendly meal or a game of a golf – are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we’ll be studying language for presenting our products in such casual situations. In particular, we’ll see how you can sell your products in relation to your customers’ needs with a few soft-sell techniques.
全世界許多國家，非正式的場合，比如朋友聚會，打高爾夫?qū)τ阡N售要遠比在正式的會議室重要。所以這節(jié)課中，我們來學(xué)習(xí)在這種隨意的場合如何展示產(chǎn)品。尤其要如意，如何使用一些勸誘推銷手段為產(chǎn)品和客戶的需求牽線搭橋。
Listening Questions:
1) Were Matt and Paula able to go to the tunnel face, that is, the end of the tunnel?
2) What is the main point of interest that Matt and Paula pursue in the discussion?
3) What are the advantages that Matt and Paula’s device have over traditional surveying methods?
