商務(wù)英語(yǔ)播客 第47課:說服之引起注意

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Do you ever need to persuade or convince someone of your point of view? Do you need to win support for a proposal, or get backing for a project? Of course you do. Persuasion – convincing someone of something – is an essential part of almost everything we do, from informal discussions to formal negotiations. To be successful, you need to be persuasive. You need to get people to accept a different point view, to see things your way. How can you be more persuasive? In this three-part series, we’ll be giving you some answers.

你曾經(jīng)需要說服或讓別人接受你的觀點(diǎn)嗎?你需要為提議贏得支持或是在項(xiàng)目上想要得到幫助?當(dāng)然，你有過這樣的需要。說服也就是勸某人接受某事幾乎做什么事都是必要的部分，從非正式討論到正式協(xié)商。想要成功，你必須有說服力。你需要讓別人接受一個(gè)不同的觀點(diǎn)，一個(gè)和你用同樣的陽(yáng)光來看待事情。怎么才能有說服力呢?在3節(jié)系列課程，我們會(huì)給你一些答案。

Throughout the years, many talented speakers and researchers have been developing ways to persuade people effectively. One of the most widely used methods is Alan H. Monroe’s. In the mid-1930s, Monroe created a persuasive process called the “Monroe sequence” that has become a standard in business, media and politics. Once you know it, you’ll recognize it everywhere – in speeches, statements, proposals, advertisements. It’s popular because it is logical and effective.

經(jīng)過多年的努力，很有智慧的演說家和研究人員都開發(fā)了用來陳功說服他人的方法。奇異一個(gè)被廣泛使用的是Alan H. Monroe發(fā)明的方法。在20世紀(jì)30奶奶地中期，門羅創(chuàng)造了一種說服方法叫做“門羅序列”，它已經(jīng)成為商務(wù)，媒體和政治中的標(biāo)準(zhǔn)。一旦你了解這種方法，你會(huì)意識(shí)到它到處都存在——在演講中，陳述中，提議和廣告中。它使用普遍是因?yàn)檫@種方法很有邏輯而且很有效。

So, over the next three Business English Pod episodes, we’ll be studying language and strategies for persuasion based on the Monroe Sequence.

所以接下來的三節(jié)課中，我們將要學(xué)習(xí)基于“門羅序列”說服法的語(yǔ)言和策略。

The Monroe Sequence has five parts.

1) Get the audience’s attention

2) Establish a need

3) Satisfy that need

4) Visualize the future

5) Call for action

門羅序列有5個(gè)部分

1.吸引觀眾的注意

2.建立需求

3.滿足需求

4.想象未來

5. 呼吁行動(dòng)

This show will focus on the first step, getting the audience’s attention.

今天的展示將學(xué)習(xí)第一步上：吸引觀眾的注意。

The listening takes place at Swift, a bicycle manufacturer whose major market is the U.S. We’ll be listening to a good example and a bad example of persuasion. First let’s examine the bad example.

錄音發(fā)生在一家以美國(guó)為主要市場(chǎng)的自行車制造廠Swift。我們來聽下說服事例的一個(gè)好例子和一個(gè)壞例子。首先我們來看下一個(gè)壞例子。

Listening Questions:

Bad example

1. Whose needs does Franz focus on? That is, whose needs is he taking into consideration when he makes the proposal?

2. Why is Franz’s proposal so ineffective?

Good example

1) What does Steve do at the beginning of his presentation?

2) Whose needs does Steve focus on – the workers’ or the management’s?