商務英語播客 第36課:打"無約電話"(中)

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This is the second in our three-part Business English Podcast lesson on a useful telephone and sales skill: cold calling.

這節(jié)課是三節(jié)課中的第二部分，將學習有用的電話銷售技巧：打無約電話。

You can always make yourself more persuasive by asking well-considered questions and really listening to the answers. This principle is true whether you are selling a product or an idea. So in part two we are going to look at some key selling skills: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.

通過問深思熟慮過的問題和真正傾聽回答會讓你的談話更有說服力。雙語在這部分，我們要學習下重要的銷售技巧：策略上闡明并總結對方關注的內容，將兩者融入到談話中會讓談話更具說服力。

Where we left off last time, Steve had just introduced his company’s services and asked Linda a needs analysis question. Now lets listen as he clarifies her needs and makes his pitch.

上次我們說到，Steve剛剛介紹他們公司的服務并問Linda一個需求分析的問題，現(xiàn)在一起來聽下她是如何闡明Linda的需求并繼續(xù)談話。

Go to the Listening Quiz page to check your answers to the questions:

1. What’s the main issue or problem that Linda sees with her current system?

2. What does Steve mean by a “one-stop” service?

3. What does Linda suggest instead of meeting with Steve?