VOA慢速英語:約翰內(nèi)斯堡引導(dǎo)非洲國家使用Twitter

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[00:00.00]From VOA Learning English, [00:02.78]this is the Tech Report. [00:05.08]Johannesburg is tweeting up a storm. [00:08.80]The South African city leads the continent of Africa [00:13.79]in Twitter usage. [00:16.20]A new study shows that Johannesburg [00:20.05]averages one tweet every 13 seconds. [00:23.72]The public relations company - Portland Communications [00:29.64]carried out the study called "How Africa Tweets". [00:34.58]It gathered information about geo-tagged tweets [00:39.39]from October to December of 2013. [00:43.91]A geo-tag records position information of a tweet. [00:49.67]The study shows that over 600,000 geo-tagged tweets [00:55.98]were posted during the three months. [00:59.25]Allan Kamau leads the Nairobi, Kenya office [01:04.47]for Portland Communications. [01:07.43]He says it is no surprise that Johannesburg [01:11.99]leads Africa in tweet use. [01:15.04]South Africa has the highest smartphone usage of any country in Africa. [01:22.68]"Also, Egypt featured highly - Cairo, Alexandria, [01:25.97]other top cities in terms of active tweeting. [01:28.68]Moving to East Africa, Nairobi is the most active, not surprising. [01:32.48]It's sixth most active on the continent," said Kamau. [01:35.14]But Mr Kamau says geo-tagged tweets do not represent [01:40.54]the total number of tweets from each city. [01:44.40]But he says, they do provide a dependable estimate of Twitter usage. [01:51.61]"It should be a broad indicator of the trends within the Twitter sphere. [01:55.97]It's representative enough for it to be a broad indicator of Twitter activity, [02:00.17]trends in terms of how people are using it," said Kamau. [02:02.63]The company did its first study in 2012. [02:07.09]Mr Kamau says the largest change he has seen [02:11.69]is in how Twitter is being used. [02:15.50]"In terms of topics, one of the shifts that we've seen [02:18.65]is when we look at our survey in 2012 [02:21.21]was that it was very much social conversations online. [02:24.37]We're seeing much more corporate. [02:26.23]Many more companies having a presence online, [02:29.18]so brands having a greater share of voice, [02:31.93]being more active, engaging consumers directly," said Kamau. [02:34.29]He says consumers are now using Twitter [02:37.99]to discuss faulty products or bad services. [02:42.29]"It's a much more public place, [02:44.10]and also it's a direct and public channel to complain. [02:48.56]And people organize very well on social media," said Kamau. [02:52.37]Kamau says companies, organizations, and even sports teams [02:57.52]- now value Twitter as a great resource for social involvement. [03:03.93]The leading topic of Twitter across Africa is football [03:09.28]- a sport known in the US as soccer. [03:13.55]"Africans love football, [03:15.05]are very passionate about their football teams, [03:17.20]and Twitter provides a platform again for fans to get behind their teams. [03:22.96]The most mentioned football team was Johannesburg's Orlando Pirates. [03:27.13]It's just a fantastic platform for that kind of thing," said Kamau. [03:31.70]Mickey Modisane is the public relations director for the Orlando Pirates. [03:38.06]He says the team's Twitter account has 145,000 followers. [03:45.87]He says he is excited about his team's Twitter Popularity. [03:51.85]And that's the VOA Learning English Technology Report.

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From VOA Learning English, this is the Tech Report.

這里是美國之音慢速英語科技報(bào)道。

Johannesburg is tweeting up a storm. The South African city leads the continent of Africa in Twitter usage. A new study shows that Johannesburg averages one tweet every 13 seconds.

約翰內(nèi)斯堡掀起一場(chǎng)發(fā)推特的風(fēng)暴。這個(gè)南非城市在推特使用方面冠絕非洲。一項(xiàng)新的研究表明，約翰內(nèi)斯堡平均每13秒發(fā)出一條推特。

The public relations company - Portland Communications carried out the study called "How Africa Tweets". It gathered information about geo-tagged tweets from October to December of 2013. A geo-tag records position information of a tweet. The study shows that over 600,000 geo-tagged tweets were posted during the three months.

一家名為波特蘭傳播的公關(guān)公司開展了這項(xiàng)名為“非洲如何發(fā)推特”的研究。該研究收集了2013年十月到十二月有關(guān)地理標(biāo)記推特的信息。推特的地理標(biāo)記會(huì)記錄位置信息。研究表明，在研究的三個(gè)月期間非洲發(fā)出了超過60萬條地理標(biāo)記推特。

Allan Kamau leads the Nairobi, Kenya office for Portland Communications. He says it is no surprise that Johannesburg leads Africa in Twitter use. South Africa has the highest smartphone usage of any country in Africa.

艾倫·卡馬烏(Allan Kamau)負(fù)責(zé)波特蘭傳播公司駐肯尼亞內(nèi)羅畢辦事處。他說，約翰內(nèi)斯堡在推特使用方面冠絕非洲，這毫不意外。南非智能手機(jī)使用量高于非洲所有國家。

"Also, Egypt featured highly - Cairo, Alexandria, other top cities in terms of active tweeting. Moving to East Africa, Nairobi is the most active, not surprising. It's sixth most active on the continent," said Kamau.

卡馬烏說，“此外，埃及的開羅、亞歷山大和其它重要城市在推特活躍度上也占有很高的比重。再說東非，毫無疑問內(nèi)羅畢最為活躍，在活躍度上它在非洲大陸排第六。”

But Mr Kamau says geo-tagged tweets do not represent the total number of tweets from each city. But he says, they do provide a dependable estimate of Twitter usage.

但卡馬烏先生表示，地理標(biāo)記推特并不代表著每個(gè)城市所發(fā)推文的總數(shù)。但他表示，它們確實(shí)提供了推特使用情況的一種可靠估計(jì)。

"It should be a broad indicator of the trends within the Twitter sphere. It's representative enough for it to be a broad indicator of Twitter activity, trends in terms of how people are using it," said Kamau.

卡馬烏說，“這應(yīng)該是推特趨勢(shì)的一項(xiàng)概括指標(biāo)。它足夠成為推特活躍度以及人們?nèi)绾问褂猛铺剡@一趨勢(shì)的一項(xiàng)概括指標(biāo)。”

The company did its first study in 2012. Mr Kamau says the largest change he has seen is in how Twitter is being used.

該公司于2012年開展了它的第一次研究。卡馬烏先生說，他看到推特最大的變化是在用途方面。

"In terms of topics, one of the shifts that we've seen is when we look at our survey in 2012 was that it was very much social conversations online. We're seeing much more corporate. Many more companies having a presence online, so brands having a greater share of voice, being more active, engaging consumers directly," said Kamau.

卡馬烏說，“在主題方面我們看到的變化之一是，當(dāng)我們回望2012年的調(diào)查時(shí)發(fā)現(xiàn)，主題主要是網(wǎng)上社交?，F(xiàn)在我們看到的更多是企業(yè)。很多企業(yè)在網(wǎng)上出現(xiàn)，這樣各品牌就能更多地發(fā)出了自己的聲音，更加積極地直面消費(fèi)者。”

He says consumers are now using Twitter to discuss faulty products or bad services.

他說，消費(fèi)者現(xiàn)在開始使用推特討論問題產(chǎn)品和服務(wù)不周。

"It's a much more public place, and also it's a direct and public channel to complain. And people organize very well on social media," said Kamau.

卡馬烏說，“這是一個(gè)更加公開的場(chǎng)合，也是一個(gè)直接和公開的投訴渠道。人們?cè)谏缃幻襟w上組織得很好。”

Kamau says companies, organizations, and even sports teams - now value Twitter as a great resource for social involvement. The leading topic of Twitter across Africa is football - a sport known in the US as soccer.

卡馬烏說，各公司、組織甚至是運(yùn)動(dòng)隊(duì)現(xiàn)在都將推特看作是社會(huì)參與的重大資源。橫跨非洲的主要話題是足球，美國稱之為英式足球。

"Africans love football, are very passionate about their football teams, and Twitter provides a platform again for fans to get behind their teams.The most mentioned football team was Johannesburg's Orlando Pirates. It's just a fantastic platform for that kind of thing," said Kamau.

卡馬烏說，“非洲人愛足球，他們很熱愛自己的球隊(duì)。而推特再次提供了一個(gè)球迷親近自己球隊(duì)的平臺(tái)。推特上被提到最多的球隊(duì)是約翰內(nèi)斯堡的奧蘭多海盜隊(duì)。在這方面推特是個(gè)夢(mèng)幻般的平臺(tái)。”

Mickey Modisane is the public relations director for the Orlando Pirates. He says the team's Twitter account has 145,000 followers. He says he is excited about his team's Twitter Popularity.

Mickey Modisane是奧蘭多魔術(shù)隊(duì)的公關(guān)總監(jiān)。他說，該隊(duì)的推特賬戶擁有14.5萬名粉絲。他說自己對(duì)該隊(duì)的推特人氣很是興奮。

And that's the VOA Learning English Technology Report.

以上就是本期美國之音慢速英語科技報(bào)道的全部?jī)?nèi)容。

Johannesburg Leads Africa in Twitter Usage

From VOA Learning English, this is the Tech Report.

Johannesburg is tweeting up a storm. The South African city leads the continent of Africa in Twitter usage. A new study shows that Johannesburg averages one tweet every 13 seconds.

The public relations company - Portland Communications carried out the study called "How Africa Tweets". It gathered information about geo-tagged tweets from October to December of 2013. A geo-tag records position information of a tweet. The study shows that over 600,000 geo-tagged tweets were posted during the three months.

Allan Kamau leads the Nairobi, Kenya office for Portland Communications. He says it is no surprise that Johannesburg leads Africa inTwitter use. South Africa has the highest smartphone usage of any country in Africa.