商務(wù)英語熱門話題42個(gè) 一 貿(mào)易準(zhǔn)備及策略 Unit 6 廣告營銷
情景對話1
A: Is this the Black House Advertising Agency?
請問您是黑馬廣告公司嗎？
B: Yes, it is. May I help you?
是的，有什么需要幫忙的？
A: I’d like to talk with one of your consultants. I need some suggestions on how to market my product.
我想和你們的顧問談?wù)?，我需要一些有關(guān)如何銷售我公司產(chǎn)品的建議。
B: I’m a consultant. First of all, ....................
我就是顧問，首先，您是做那一行的？
A: We are a business suit company. We offer a variety of business suit.
我們是一家西裝公司，經(jīng)營各式各樣的西服。
B: Oh! Very good! Have you thought about advertising in newspapers and magazines such as Businessman? You can introduce your products to a special group of readers and attract their attention with eye-caching illustrations photos.
??！很好！您想過在報(bào)紙雜志比如（商人）上刊登廣告嗎？您可以將您的產(chǎn)品給特定的讀者群，而且還可用搶眼的插圖吸引讀者。
A: I quite agree with you, but it’s said that advertising on radio is cheaper.
我非常同意您的觀點(diǎn)，但據(jù)說在廣
B: I see what you mean. But on one hand, we cannot advertise very long on radio because it is expensive. Time is very limited. On the other hand, people seldom listen to the radio now. Only very established, well-known companies can successfully advertise through radio.
A: And what about television commercials?
B: As we all know, of all the advertising media, TV is the most expensive but it attracts a large number of viewers because combines sound, movement and color together and people can see the real thing.
A: I see. Maybe I should advertise our products in survey shows that people tend to rely more on personal sources for information on advanced products such as computers, and more on magazines for information ordinary products such as clothing and so on.
B: That makes sense. You are certainly targeting specific customers such as businessmen.
情景對話2
A:...........................
我有個(gè)不花錢做廣告的辦法。
B: Free? How? 不花錢？怎么做？
A: We’ll write some articles to introduce your company and the products you are introducing to the market. Then we’ll send them to the local newspapers.
我們寫文章介紹貴公司以及你們推向市場的產(chǎn)品。然后把稿件發(fā)給地方報(bào)紙。
B: That’s a good idea. But do you think they will accept them?
好注意。不過您認(rèn)為他們會(huì)接受嗎？
A: Well, at least we should have a try.
至少我們應(yīng)該試試。
B: All right, I agree. And it’s just occurred to me that we should also send some of our catalogues and price lists to all the wholesalers and retailers in the city as well.
好吧。我同意。我剛想到一點(diǎn)，咱們還應(yīng)該把產(chǎn)品目錄和價(jià)目單寄給全市的各個(gè)批發(fā)商和零售商。
情景對話3
A: As far as I know, your products are being advertised only in the print media. That’s far from enough.
據(jù)我所知，您的產(chǎn)品僅做了印刷廣告，這遠(yuǎn)遠(yuǎn)不夠。
B: What’s your idea? 您認(rèn)為呢？
A: I think the products should be advertised on television as well.
我認(rèn)為還應(yīng)該做電視廣告。
B: Television? That’s awfully expensive. Do you think we can afford that type of campaign?
電視廣告？費(fèi)用貴的可怕。您認(rèn)為我們能搞的起這種宣傳嗎？
A: With the company developing, more expensive media should be used…………..
隨著公司的發(fā)展，應(yīng)當(dāng)做些費(fèi)用更貴的廣告 ………………………
B: I’ll think over your suggestion and discuss it with my sales department.
我會(huì)考慮你的建議，并且月銷售部討論一下。
A: Oh, by the way, here are two advertisement I’ve created for you. Would you like to have a look at them?
哦，順便說一聲，這是我給你們設(shè)計(jì)的兩份廣告，您想看一下嗎？
B: Thank you, They look very appealing.
謝謝，看上去很吸引人。
情景對話4
A: I’m so happy to tell you that the initial results are excellent. We’re getting a lot of orders these days?
很高興告訴您初步效果非常好。這幾天我們收到了很多訂單。
B: So our advertisements have been successful. I’m glad to hear that. Once I help you start on the right foot, you will become a billionaire but not only a small account for my agency.
這么說廣告很成功，聽到這個(gè)我很高興。一旦我?guī)湍呱险墸鷷?huì)成為億萬富翁的，而不知識(shí)我的小客戶。
A: Thank you. ............................
謝謝您。所以我覺得廣告要繼續(xù)做。
B: Yes, indeed.
是的，的確如此。
A: Now let’s make a plan for the next period.
現(xiàn)在為下一個(gè)階段訂個(gè)計(jì)劃吧。
B: Yes. We can make advertisements on some popular newspaper and remember to keep good records of where you are getting orders from, so we can know which advertisements are the most effective.
好吧。我們可以在一些收歡迎的報(bào)紙上登廣告并且記錄好從哪些地方得到的訂單，這樣咱們就可以知道那種廣告最有效。
情景對話5
A: I suppose we have an advertisement agent.
我認(rèn)為該找家廣告代理公司了？
B: An advertisement agency. Is it very expensive?
廣告代理公司？花費(fèi)很高嗎？
A: It is said that they may have 15% of the amount of money in our advertisement. As a matter of fact, we don’t pay them directly.
我聽說他們將從我們做廣告的費(fèi)用中提取 15% 的折扣。事實(shí)上我們不直接付錢給他們。
B: That is in the case of buying ads. What if they design the ad for us?
但那只是對做廣告而言，要是他們做廣告設(shè)計(jì)呢？
A: Then they will charge you properly. Right now, I just want to go to see what they can do for us.
那就是另外收費(fèi)了。不過我還是想去看可那他們能為我們做什么
B: Well, in that case, let’s go. 如果你一定要去，那咱們就找一家吧。
A: .......................
您認(rèn)識(shí)哪個(gè)廣告代理嗎？
B: Sorry, but I suppose we could find one in the telephone book.
不認(rèn)識(shí)，但肯定咱們能在電話薄上找到一家。
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