BEC商務(wù)英語高級詞匯：營銷篇
* 4C營銷理論 (The Marketing Theory of 4Cs)
* 4R營銷理論 (The Marketing Theory of 4Rs)
* 4P營銷理論 (The Marketing Theory of 4Ps)
* 感性營銷 (Sensibility Marketing)
* 利基營銷 (Niche Marketing)
* 交叉營銷 (Cross Marketing)
* 知識營銷 (Infromation Marketing)
* 文化營銷 (Cultural Marketing)
* 服務(wù)營銷 (Services Marketing)
* 體驗(yàn)營銷 (Experience Marketing)
* 定制營銷 (Customization Marketing)
* 色彩營銷 (Color Marketing)
* 綠色營銷 (Green Marketing)
* 關(guān)系營銷 (Relationship Marketing)
* 合作營銷 (The Co Marketing Solution)
* 伙伴營銷 (Partnership Marketing)
* 一對一營銷 (One-to-One Marketing)
* 差異化營銷 (Difference Marketing)
* 大市場營銷 (Big Marketing)
* 個性化營銷 (Personalization Marketing)
* 堡壘式營銷 (Focalization Marketing)
* 數(shù)據(jù)庫營銷 (Data base Marketing)
* 服務(wù)分銷策略 (Services Distribution Strategy)
* 服務(wù)促銷策略 (Services Sales Promotion Strategy)
* 整合營銷傳播 (Integrated Marketing Communications, IMC)
* 水壩式經(jīng)營 (Dam Operation)
* 戰(zhàn)略營銷聯(lián)盟 (Strategic Marketing Union)
* 網(wǎng)絡(luò)數(shù)據(jù)庫營銷 (Internet Data base Marketing)
* “整時營銷” 與“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)
