卡耐基演講·2.一開(kāi)口就舉出事例中的一個(gè)細(xì)節(jié)

這樣做可以立即抓住聽(tīng)眾的注意力。有些演講者不能做到一張口便獲得聽(tīng)眾的注意，很多時(shí)候都是因?yàn)橹v了那些老套的話(huà)，而聽(tīng)眾對(duì)此真的是不感興趣的。如果我說(shuō)“兄弟我不習(xí)慣當(dāng)眾講演”，這樣是不是很刺耳、討厭？但是很多陳腐的開(kāi)始方式，也同樣令人討厭。如數(shù)家珍似地細(xì)述自己如何選題目，或說(shuō)自己準(zhǔn)備不充分，或像個(gè)牧師講道似的宣布題目或主題，都是要在獲得行動(dòng)響應(yīng)的簡(jiǎn)短演講中必須避免的東西。One of the reasons for starting your talk with the example step is to catch attention at once. Some speakers fail to get attention with their opening words because all too often these words consist only of repetitious remarks, cliches, or fragmentary apologies that are of no interest to the audience. "Unaccustomed as I am to public speaking" is particularly offensive, but many other commonplace methods of beginning a talk are just as weak in attention-getting value. Going into the details of how you came to choose the subject, revealing to the audience that you are not too well prepared (they will discover that fact soon enough), or announcing the topic or theme of your talk like a preacher giving the text of the sermon are all methods to avoid in the short talk to get action.

記住一位一流報(bào)紙雜志作者的一句忠言：從你的故事的中間開(kāi)始，便能立即抓住聽(tīng)眾的注意力。Take a tip from top-flight magazine and newspaper writers: begin right in your example and you will capture the attention of your audience immediately.

這里我列出了一些開(kāi)場(chǎng)白，它們都像磁石一樣吸引著我的注意力： “1942年，我發(fā)現(xiàn)自己躺在醫(yī)院的病床上。” “昨天早飯時(shí)，我妻子正在倒咖啡……” “去年7月，當(dāng)我快速駕車(chē)駛下42號(hào)公路時(shí)……” “我辦公室的門(mén)打開(kāi)了，我們的領(lǐng)班查理·范闖了進(jìn)來(lái)。” “我正在湖中央釣魚(yú)，一抬起頭，看到一艘快艇正朝我快速開(kāi)來(lái)。”Here are some opening sentences that drew my attention like a magnet: "In 1942, I found myself on a cot in a hospital"; "Yesterday at breakfast my wife was pouring the coffee and ... "; "Last July I was driving at a fast clip down Highway 42 ... "; "The door of my office opened and Charlie Vann, our foreman, burst in"; "I was fishing in the middle of the lake; I looked up and saw a motor boat speeding toward me".

開(kāi)場(chǎng)白中如果講清楚了時(shí)間、地點(diǎn)、人物、事件和發(fā)生的原因，那么你就是在使用最古老的獲取注意力的溝通方式之一?！皬那啊笔莻€(gè)很有魔力的字眼，它打開(kāi)了孩子們幻想的水閘。采用這相同的趣味方式，你也能一開(kāi)口就抓住聽(tīng)眾的思想。If you start your talk with phrases that answer one of the questions, Who? When? Where? What? How? or Why?, you will be using one of the oldest communication devices in the world to get attention. "Once upon a time" are the magic words that open the floodgates of a child's imagination. With this same human interest approach you can captivate the minds of your listeners with your first words.