這位以色列藝術(shù)家想象著如果食品包裝是由著名品牌設(shè)計的會是什么樣子

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2019年11月15日

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This Israeli Artist Imagined How Food Packaging Would Look Like If It Was Designed By Famous Brands

這位以色列藝術(shù)家想象著如果食品包裝是由著名品牌設(shè)計的會是什么樣子

We're all familiar with brands like Prada, Apple and Chanel. To most people, those brands carry a sense of luxury, quality, and refinement. There are also those who believe that such companies stand for decadence, mindless spending, and overpriced items. Perhaps driven by these conflicting opinions Israeli artist Peddy Mergui created a series of works where he imagined how would certain food products look like if they were packaged by famous brands.

我們都熟悉普拉達、蘋果和香奈兒等品牌。對大多數(shù)人來說，這些品牌帶有一種奢侈、品質(zhì)和精致的感覺。也有人認為，這些公司代表著頹廢、盲目消費和高價商品。也許是受到這些相互矛盾的觀點的驅(qū)使，以色列藝術(shù)家佩迪·默吉創(chuàng)作了一系列作品，在這些作品中，他想象著如果某些食品被知名品牌包裝起來會是什么樣子。

The project is called Wheat is Wheat is Wheat and explores the idea of how brand packaging changes our perception. After all, the food inside is still the same. "The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture". That's how the artist himself describes the idea.

該項目名為Wheat is Wheat is Wheat，旨在探索品牌包裝如何改變我們的認知。畢竟，里面的食物還是一樣的。“該展覽探索了消費文化中動態(tài)的、往往模糊的設(shè)計倫理界限”。這就是藝術(shù)家自己對這個想法的描述。

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