最差的廣告標(biāo)語和口號(hào)

最差的廣告標(biāo)語和口號(hào)

Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

口號(hào)和標(biāo)語對(duì)于一個(gè)品牌在商業(yè)中的定位都是非常重要的。他們只是范圍不同:一個(gè)標(biāo)語代表整個(gè)企業(yè)，而一個(gè)口號(hào)通常只代表一個(gè)產(chǎn)品或一個(gè)特定的廣告活動(dòng)的一部分。獨(dú)立廣告公司倫敦生物的首席執(zhí)行官兼聯(lián)合創(chuàng)始人丹•卡倫-舒特(Dan Cullen-Shute)表示:“我們生活在一個(gè)品牌認(rèn)為他們需要‘目標(biāo)’的世界。”品牌希望他們的受眾不僅能感知產(chǎn)品，還能將其與更高的目標(biāo)聯(lián)系起來。這就是標(biāo)語和口號(hào)發(fā)揮作用的地方——最好的標(biāo)語以令人難忘的方式表達(dá)了更高的目標(biāo)。例如，每個(gè)人和他們的母親肯定都能回憶起耐克(Nike)的“行動(dòng)起來”(Just Do It)號(hào)召，或者紅牛(Red Bull)承諾“給你翅膀”(give you wings)。然而，并不是所有的口號(hào)都奏效。有些廣告出現(xiàn)的時(shí)機(jī)不佳，例如，食欲抑制劑Ayds的廣告播出了一個(gè)電視廣告，廣告語是“借助Ayds美味減肥”。鑒于該品牌的名字聽起來與艾滋病的發(fā)音相同，而且是在艾滋病流行期間播出的……嗯，我想你們可以自己解決這個(gè)問題。Bored Panda網(wǎng)站為你整理了一份各種品牌的口號(hào)和標(biāo)語的完整列表，這些口號(hào)和標(biāo)語要么很糟糕，要么很怪異，要么很愚蠢。

#1 Sitting On Faces Since 2001

從2001年開始坐在臉上

wilksonk907

#2 The More You Play With It, The Harder It Gets

你玩得越多，它就變得越難

seed

#3 Nothing Sucks Like An Electrolux

沒什么比伊萊克斯更糟糕的了

unknown

#4 After Dinner, You Can Stab Your Date

晚餐后，你可以刺傷你的約會(huì)對(duì)象

Pleasant_Jim

#5 Good Luck

好運(yùn)

unknown

#6 Something For Every Hole

每個(gè)洞都有東西

margeincharge

#7 The Best Things In Life Come In Cellophane

生命中最美好的東西都來自玻璃紙

#8 Wow Way

哇

cgtnamerica

#9 Men Are Better Than Women!

男人比女人好!

unknown

#10 You Can Never Be Too Thin; Tastes As Good As Skinny Feels

你越瘦越好;味道和瘦的感覺一樣好

Grieve