HM不行了？

Sweden's H&M said on Monday its budget fashion chain H&M, which accounts for the bulk of group sales, would test selling external brands and products.

瑞典H&M公司周一表示，貢獻了集團大部分銷售額的廉價時裝連鎖店H&M將嘗試銷售外來品牌的產(chǎn)品。

Some of the group's newer, smaller brands such as &Other Stories and Arket, already market a selection of external brands in addition to their own products.

該集團新近推出的部分小眾品牌，如&Other Stories和Arket，除了銷售它們自有產(chǎn)品之外，已經(jīng)在選擇外部品牌產(chǎn)品進行銷售。

A move in the same direction for the 72-year-old core brand would be a significant strategy shift and a possible step toward competing directly with multi-brand online retailers such as Germany's Zalando and Britain's Asos.

對于這個有著72年歷史的核心品牌而言，這一舉動將成為一次重要的戰(zhàn)略改變，而且可能是與朝這一方向發(fā)展的多品牌在線零售商，如德國Zalando和英國Asos，直接競爭的一項舉措。

A company spokesman said complementing the H&M brand with external brands would hopefully attract new shoppers, declining to give more details about the trial.

該公司的一位發(fā)言人表示，外來品牌對H&M品牌的補充有望吸引新的消費者，但該發(fā)言人拒絕透露有關這一嘗試的更多細節(jié)。

The world's second-biggest fashion retailer after Zara owner Inidtex has seen profits drop for three straight years, due to slowing sales at its core brand's physical stores.

由于核心品牌實體店銷售速度放緩，這家僅次于Zara母公司Inidtex集團的全球第二大時裝零售商已連續(xù)三年利潤下滑。

H&M earlier on Monday reported an 8 percent rise in third-quarter sales, measured in local currencies. Investor concerns that it is not yet back on track however weighed on its shares.

H&M周一一早公布，按本地貨幣計算，其第三季度銷售額增長了8%。投資者擔心該公司尚未回到正軌而擔心其股價。

Its external brand trial was first reported by Swedish online news site breakit.se which referred to a job ad on H&M's website.

H&M對外來品牌的嘗試最先是由瑞典在線新聞網(wǎng)站breakit.se報道的，該網(wǎng)站在報道時提到了H&M網(wǎng)站上的一則工作招聘廣告。

"The H&M brand will now develop our offer of external brands. The purpose is to complement our offer with external brands to add excitement and energy and we see great opportunities for growth and to find new customers," H&M said.

H&M表示，“H&M品牌如今將推出外來品牌產(chǎn)品。這是為了用外來品牌來補充我們的產(chǎn)品以增加激情和活力，而且我們從中看到了巨大的增長機遇，并且這一舉措有利于帶來新顧客。”

"We have set a first vision on what we would like to do — now we will set the plan on how to test and scale this for H&M," it said in the job ad.

該公司在招聘廣告中表示，“對于我們想做的事情，我們已經(jīng)有了初步的設想，如今我們將制定如何測試并擴大H&M這一項目的計劃。”

Other high-street clothing retailers that have started to sell other brands include Britain's Next Plc which has evolved its website over the past decade from a single brand site to an aggregator of clothing, footwear and homewares from different providers.

其他高街服裝品牌零售商已經(jīng)開始銷售其他品牌的產(chǎn)品了，例如英國Next Plc，該公司在過去的十年里把其網(wǎng)站從單一品牌網(wǎng)站發(fā)展成為一個匯集不同供應商品牌的服裝、鞋類和家居用品的網(wǎng)站。