街頭文化占領時尚界

Look inside any fashion lover’s closet and you’re likely to find baseball caps, sneakers, hoodies, and T-shirts, as the rise of streetwear has become one of the biggest storylines in fashion in the last few years.

打開任何一位時尚潮人的衣櫥，你很有可能會看到棒球帽、運動鞋、帽衫以及T恤等單品，在過去的幾年間，街頭休閑裝興起，成為了時尚界的一大潮流。

A recent study done by US investment company Piper Jaffray found that when shopping for clothes, American teenagers tend to buy streetwear, which combines influences from hip hop, skate and celebrity cultures.

美國派杰投資銀行近期的一項研究發(fā)現(xiàn)，在買衣服時，美國青少年傾向于購買融合了嘻哈、滑板以及名人文化等元素的街頭休閑裝。

Streetwear isn’t only about cool clothing, but also about gaining recognition.

街頭休閑裝不僅僅是種潮服，更能讓人獲得一種認同感。

Today’s young people are looking for fashion items that show off both their style and their status. “There’s a lot of interest today in exclusive products,” US sneaker expert Matt Powell told Retail Dive. “You have the younger shoppers, who are concerned about being unique and having a product that others don’t have.”

現(xiàn)在的年輕人尋求的是能夠彰顯自我風格和地位的時尚單品。“如今人們對獨家產品有很大的興趣，”美國運動鞋專家馬特·鮑威爾在接受Retail Dive網站采訪時表示。“你會面對更年輕的顧客，他們關注獨一無二的個性，希望擁有他人沒有的產品。”

When a popular brand releases a streetwear item like a hip hop artist drops a mixtape, chances are that there will be a lot of young people queuing to buy it.

當一家潮牌發(fā)售街頭休閑裝單品，就像一位嘻哈藝人發(fā)行混音帶時，很有可能會吸引大批年輕人排隊購買。

The relationship between streetwear and hip hop dates back to the 1990s. When young black and Latino people in the US experienced various forms of racial and class inequality, their music became their shelter and their clothes became their uniform. “Hip hop was the genre of music where it was accepted, promoted, and preferred that the artist looked like the fan,” US fashion lover Frank Rivera told streetwear site Highsnobiety.“With any other genre of music there was a costume or some sort of uniform that separated the entertainer from the average person.”

街頭休閑裝和嘻哈之間的淵源可以追溯到上世紀90年代。彼時，美國非裔和拉丁裔的年輕人遭受了多種種族以及階級上的不平等對待，音樂成了他們的庇護所，而服飾也成了他們的制服。“嘻哈這類音樂被接受、推廣和喜愛，而嘻哈音樂人看起來也和粉絲一樣，”美國時尚潮人法蘭克·里韋拉在接受街頭潮服網站Highsnobiety采訪時表示。“而在其他的音樂流派中，藝人與普通人總能通過服裝或別的什么區(qū)別開來。”

Similar to hip hop, skating has roots in black and Latino communities. But during the last three decades, skating has attracted attention from both the fashion industry and celebrities.

類似于嘻哈，滑板也起源于黑人和拉丁裔社區(qū)。但在過去的30年間，滑板卻吸引了時尚產業(yè)和名人的關注。

In his 2002 song Rock Star, US rapper Pharrell Williams wore a skate T-shirt, and performed with skaters all around him. The music video was a hit and went on to strengthen the relationships among hip hop, skating and streetwear.

在美國饒舌歌手法瑞爾·威廉姆斯2002年的單曲《搖滾明星》中，他穿著一件滑板T恤，并和身邊的滑板者一起表演。這部音樂錄影帶風靡一時，鞏固了嘻哈、滑板以及街頭休閑裝之間的聯(lián)系。

Valuing individual expressions, both hip hop and skating have their own styles that influence streetwear fashion. “Because they don’t want to blend in, they come up with the style that will speak up where they are from and who they are representing,” skating blog Skatecide noted.

嘻哈和滑板都重視自我表達，并通過自己的方式對街頭潮服時尚產生影響。“因為它們不想融入，所以形成了一種能夠大聲宣告其來源以及所代表人群的風格，”滑板博客Statecide 指出。