One factor that can influence consumers is
their mood state. Mood may be defined __67__ a 67．A)as C)by
temporary and mild positive or negative feeling B)about D)with
that is generalized and not tied __68__ any particular 68．A)over C)to
B)under D)up
circumstance. Moods should be __69__ from 69．A)derived C)divided
B)descended D)distinguished
emotions which are usually more intense, __70__ to 70．A)related C)attached
specific circumstances, and often conscious. B)referred D)associated
__71__ one sense, the effect of a consumer’s mood 71．A)On C)In
B)Of D)By
can be thought of in __72__ the same way as can 72．A)thus C)even
B)much D)still
our reactions to the __73__ of our friends—when our 73．A)signal C)view
friends are happy and “up”, that tends to influence B)gesture D)behavior
us positively, __74__ when they are “down”, that can 74．A)for C)unless
B)but D)provided
have a __75__ impact on us. Similarly, consumers 75．A)relative C)negative
B)decisive D)sensitive
operating under a __76__ mood state tend to react to 76．A)given C)fixed
B)granted D)driven
stimulate(刺激因素)in a direction __77__ with that 77．A)resistant C)insistent
mood state. Thus, for example, we should expect B)persistent D)consistent
to see __78__ in a positive mood state evaluate 78．A)consumer C)retailers
B)businessmen D)manufacturers
products in more of a __79__ manner than they 79．A)casual C)serious
B)critical D)favorable
would when not in such a state, __80__ mood states 80．A)However C)Moreover
B)Otherwise D)Nevertheless
appear capable of __81__ a consumer’s meomory. 81. A)lifting C)raising
B)enhancing D)cultivating
Moods appear to be __82__ influenced by mar- 82. A)readily C)cautiously
keting techniques. For example, the rhythm, pitch, B)rarely D)currently
and __83__ of music has been shown to influence 83. A)step C)band
B)speed D)volume
Behavior such as the __84__ of time spent in 84. A)extent C)scope
B)amount D)range
Supermarkets or __85__ to purchase products. In 85. A)facilities C)reflections
Addition, advertising can influence consumers’ B)capacities D)intensions
moods which, in __86__, are capable of influencing 86. A)turn C)detail
consumers’ reactions to products. B)total D)depth
答案：
67) A as
68) C to
69) D distinguished
70) A related
71) C In
72) B much
73) D behavior
74) B but
75) C negative
76) A given
77) D consistent
78) A consumers
79) D favorable
80) C Moreover
81) B enhancing
82) A readily
83) D volume
84) B amount
85) D intentions
86) A turn
