你認(rèn)為在經(jīng)營(yíng)企業(yè)時(shí)最重要的事情是什么？做什么能使新分公司運(yùn)轉(zhuǎn)良好

今天的這段對(duì)話，在討論經(jīng)營(yíng)企業(yè)，

你認(rèn)為在經(jīng)營(yíng)企業(yè)時(shí)最重要的事情是什么？做什么能使新分公司運(yùn)轉(zhuǎn)良好

來(lái)聽今天的講解:

Beginner

A: what do you thing are the most important things to do when running a business?

你認(rèn)為在經(jīng)營(yíng)企業(yè)時(shí)最重要的事情是什么？

B: well, there are several things. Of course, you must do everything you can to keep costs down and revenues high.

好吧，有幾件事。當(dāng)然，你必須盡你所能來(lái)保持低成本和高收入。

A: so, do you think workers should be paid as little as possible?

那么，你認(rèn)為工人的工資應(yīng)該盡可能低嗎？

B: no. if you do that, the workers won’t like their jobs. They will be less efficient and you will get a high staff turnover. Those things will increase you costs.

不。如果你這樣做，工人們會(huì)不喜歡他們的工作。他們的工作效率會(huì)降低，你會(huì)得到很高的員工流動(dòng)率。這些事情會(huì)增加你的成本。

A: how can a business maxmise revenues?

企業(yè)如何才能最大限度地提高收入？

B: you need to invest in some good adverstising. You have to know where your potential customers are and target them. It’s no good trying to sell computer games to older people. The market is too small.

你需要在一些好的逆境中投資。你必須知道你的潛在客戶在哪里，并將他們作為目標(biāo)。試圖向老年人銷售電腦游戲是沒有用的。市場(chǎng)太小了。

A: what else do you suggest?

你還有什么建議？

B: find out what other companies charge for the same products or services. Price yourself near the low end. Don’t be much cheaper than everyone else, because many customers distrust very cheap things. They think that is must be poor quality if it’s that cheap.

了解其他公司對(duì)相同的產(chǎn)品或服務(wù)收取的費(fèi)用。自己的價(jià)格接近低端。不要比其他人便宜太多，因?yàn)樵S多客戶不信任非常便宜的東西。他們認(rèn)為如果價(jià)格那么便宜，那一定是質(zhì)量差。

Intermediate

A: what do you think we need to do to get our new branch office running well?

你認(rèn)為我們需要做些什么才能使我們的新分公司運(yùn)轉(zhuǎn)良好？

B: first, I ‘d make sure that we have a good, local, corporate lawyer. He or she will know all the local laws and regulations.

首先，我會(huì)確保我們有一位優(yōu)秀的當(dāng)?shù)毓韭蓭?。他或她?huì)了解當(dāng)?shù)氐乃蟹煞ㄒ?guī)。

A: that’s very important. A firend recommended a good law firm to me. We’ll need someone to hire staff.

這很重要。一個(gè)朋友向我推薦了一家好的律師事務(wù)所。我們需要有人來(lái)雇傭員工。

B: I think that we should send one of our HR people to do that. I don’t think we should use an agency, because they won’t be familiar with the type of people we employ. Have we decide on the location of the branch office?

我認(rèn)為我們應(yīng)該派一名人力資源人員來(lái)做這件事。我認(rèn)為我們不應(yīng)該使用代理機(jī)構(gòu)，因?yàn)樗麄儾皇煜の覀児蛡虻娜说念愋汀Ｎ覀儧Q定了分公司的位置嗎？

A: yes. We have. We chose the location in the northeast of the city, not too far from the airport and on the edge of the CBD.

是的。我們選了。我們選在城市的東北部，離機(jī)場(chǎng)不遠(yuǎn)，在中央商務(wù)區(qū)的邊緣。

B: why didn’t we choose an office in the CBD?

我們?yōu)槭裁床辉谥醒肷虅?wù)區(qū)選一間辦公室？

A: the offices there were too expensive. Have we negotiated any contracts yes?

那里的辦公室太貴了。我們談過(guò)合同了嗎？

B: yes. We’ve signed two contracts with companies that we already do work for in other countries. We hope to sign another three this month.

是的。我們已經(jīng)和其他國(guó)家的公司簽了兩份合同。我們希望這個(gè)月再簽三份。

A: when will the branch office open?

分公司什么時(shí)候開門？

B: hopefully next month. Everything is a little rushed. We should be able to set up our branch office and expand our business quickly.

希望下個(gè)月。一切都有點(diǎn)倉(cāng)促。我們應(yīng)該能夠成立分公司并迅速擴(kuò)大業(yè)務(wù)。

A: has and advertising campaign been prepared?

廣告活動(dòng)準(zhǔn)備好了嗎？

B: yes, it has. We’re going to target the business community through business magazine.

是的。我們將通過(guò)商業(yè)雜志瞄準(zhǔn)商業(yè)界。

A: I made plenty of business contract on my last visit and through the embassy. We should be able to get plenty of customers.

我上次訪問和通過(guò)大使館簽了很多商業(yè)合同。我們應(yīng)該能得到很多客戶。