今天的這段對話,在討論公司處境,
市場競爭變得越來越激烈,討論公司的優(yōu)勢、劣勢、機會和威脅
來聽今天的講解:
A:The market is really becoming more and more competitive.
市場競爭變得越來越激烈了。
B:Exactly. So we must know how things stand with us and do something to keep our lead.
的確如此。因此我們必須認(rèn)清我們的處境,想方設(shè)法保持我們的主導(dǎo)地位。
A:We'd better look at the strengths, weakness, opportunities and threats we have. First, it's obvious that our main competitve advantage is our range of products.
我們最好認(rèn)清我們的優(yōu)勢、劣勢、機會和威脅。
B:I think our strength also lies in another thing, that is our people.
我覺得我們另一方面的優(yōu)勢就是我們的員工。
A:You mean...
你的意思是……
B:I mean the after-sale service.
我是說售后服務(wù)。
A:Right you are. Our after-service team is faster, more qualified and more efficient.
太對了。我們的售后服務(wù)隊伍發(fā)展得更快,更稱職,效率也更高。
B:How do you analyse our weaknesses?
那你怎么分析我們的劣勢呢?
A:I think our problem is that we have a strong product but we haven't achieved the sort of market penetration we should have.
我認(rèn)為我們的問題是,我們有好的產(chǎn)品,但這并沒有給我們帶來我們應(yīng)有的市場份額。
B:That's because our marketing is not so effective as our competitors'. We've relied too heavily on product quality, not enough on promotion.
那是因為我們的促銷手段不如我們的競爭對手。我們過于依賴產(chǎn)品質(zhì)量,卻缺乏促銷手段。
A:I agree. So from now on, we have to put considerably more effort into our advertising and direct mail campaigns.
我同意。所以從現(xiàn)在起,我們必須在廣告上和郵購直銷中下更大功夫。
B:We should take effective measures to dominate the market. We must be aware of the threat we face.
我們應(yīng)該努力占有市場,我們必須認(rèn)識到我們面臨的威脅。
A:So we've still got a tough job to do.
因此,我們的工作仍很艱巨。
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