生活百科寫商務(wù)信函的7大步驟

[視頻文本]
If you want someone’s money for your dream, here’s how to create a proposal that will show that you’re looking out for their interests, as you’d like them to do for you.

You Will NeedComputer
Legal help
Market analysis
Forecasts
Agreements
Team resumes
One-page bios (optional)

Step 1: Capture their attention   抓住對(duì)方的注意力
Use no more than three double-spaced pages for the Executive Summary. Detail the company profile, product, management team, market trends, key projections, and financing you need.

Step 2: Identify the mission    分析任務(wù)
Identify the mission and give your company’s history, the proposed legal form the new entity will take, and a sales strategy. Provide competitor research and state your advantage over them.

Step 3: Analyze the market    分析市場(chǎng)情況
Analyze the market further, targeting competitors to reassure the reader that your venture anticipates every stumbling block.

Stick to who, what, why, where, when, and how, like a good reporter, to keep the information succinct and pertinent.

Step 4: Describe responsibilities      描述各項(xiàng)職責(zé)
Describe the management team’s responsibilities and backgrounds. Outline the organizational structure, board, and ownership.

Step 5: Detail operations   明細(xì)操作過程
Detail operations by laying out current and future market strategies, production plans, customer support, and key personnel.

Step 6: Add a contingency     增加一個(gè)應(yīng)急預(yù)案
Add a section detailing risks and provide a contingency plan. The reader needs to trust that you have thought of everything.

Step 7: Forecast scenarios     預(yù)測(cè)未來的各個(gè)環(huán)節(jié)
Forecast financial scenarios for procurement, investment returns, and cash management. Provide an exit strategy that relies on historical and financial data.

Add one-page bios with summaries of accomplishments of the founders, central players, and key management.

Step 8: Construct an appendix   創(chuàng)建一個(gè)結(jié)尾
Support the proposal with an appendix. Include additional documentation, patents, reviews, and letters of interest. Add non-compete agreements and resumes of technical principals.

Almost half of all small businesses fail within the first 5 years.

[重點(diǎn)詞匯]

Capture

   vt.1.俘獲; 俘虜; 捕獲
      We captured the criminal.
      我們捕獲了那個(gè)犯人。
      He captured her heart.
      他博得了她的歡心。
      2.奪取, 占領(lǐng), 用武力攻取, 攻占
      They captured this place two days ago.
      他們兩天前占領(lǐng)了這個(gè)地方。
      3.奪得；贏得；爭(zhēng)得
      4.引起（注意、想像、興趣）

 mission

   n.1.使命, 任務(wù), 天職
     The minister was sent to Spain on mission.
     這位部長奉命前往西班牙。
     2.代表團(tuán), 使節(jié)團(tuán), 執(zhí)行任務(wù)的地點(diǎn)
     A Chinese trade mission has been dispatched to Japan.
     一個(gè)中國貿(mào)易代表團(tuán)已被派往日本。

operation

    n.1.操作, 運(yùn)轉(zhuǎn), 經(jīng)營
     They were also given the opportunity to do some operation.
     他們也有機(jī)會(huì)親自去操作。
     The company will soon begin operation.
     那家公司不久就要開始營業(yè)。
     2.手術(shù)
     The doctor advised an immediate operation.
     醫(yī)生建議馬上開刀。

contingency

    n.1.偶然發(fā)生的事故,意外事故
      A fire in our warehouse was a contingency that we had not expected.
      庫房的一場(chǎng)大火是我們始料未及的。

scenarios

   n.1.【意】情節(jié);劇本;腳本
     2.事態(tài);局面
     3.方案