禮節(jié)美語:234 Boosting Sales II
公司副總裁Lisa找到銷售部經(jīng)理Frank，商量如何提高產(chǎn)品銷量。
Lisa: What about our pricing? Are we competitive?
Frank: Actually, we are roughly 15% more expensive than our closest competitors. But it's going to be hard to cut costs any further, seeing as we are already operating on a very slim margin.
L: There're always ways to cut costs, we just have to think outside the box. Perhaps we should consider re-locating one of our factories to a more cost-efficient country.
F: We can also talk to our vendors about where they place our products. Perhaps if they're placed in a more prominent location in stores, they'll catch the eye of more customers.
在價格方面，F(xiàn)rank說，他們的產(chǎn)品比競爭對手高出大約15%, 但要想進一步削減成本，恐怕很難，因為他們本來就沒有多少利潤，we're already operating on a very slim margin. Lisa說，要降低成本，一定有辦法，必須 think outside the box 用創(chuàng)造性思維，比如考慮把工廠遷到成本更低廉的地方去。Frank說，也可以看看，銷售商能否把產(chǎn)品放在商店里更顯眼的地方，catch the eye of more customers.吸引更多顧客的注意。
L: Would it help if we offered a mega sale to clear out some of our inventory? We might not make a lot of money, but we might gain some brand awareness.
F: That's a great idea. Getting people talking about our brand would be a big boost.
L: Are we harnessing the power of social network websites?
F: What do you mean?
L: I mean like setting up a Facebook page or using Twitter. It's free to get online and set up an account. We might as well take advantage of these opportunities.
Lisa 建議清倉甩賣，增加 brand awareness 品牌知名度。此外也不能忽視社交網(wǎng)站的力量。We should harness the power of social network websites. harness is spelled h-a-r-n-e-s-s, harness 是駕馭的意思。Lisa說，公司可以在Facebook臉譜網(wǎng)和Twitter推特網(wǎng)上開帳戶，免費利用這些網(wǎng)站做宣傳。Lisa繼續(xù)說，
L: Another idea is for us to reevaluate where we are spending our advertising dollar.
F: Right now, we break it down between all the major media outlets. Television advertising gets 45% of our budget, 30% goes to print media, 20% goes to radio and 5% goes towards advertising online.
L: I think we should boost our online advertising. Online ads are cheap and they can reach a much wider audience.
F: All right, I'll ask the ad department to make the changes.
L: If we can implement these new ideas by the end of this quarter, we might be able to reverse our sales slide and put ourselves in position for a major rebound to come next year.
F: That would be great.
Lisa 還主張在advertising dollar廣告開支的分配上進行調(diào)整，增加互聯(lián)網(wǎng)廣告投入，因為在網(wǎng)上做廣告不僅便宜，而且能 reach a much wider audience 能讓更多的人看到。她說，如果能在這個季度結(jié)束前把這些措施落實的話，公司就可能reverse our sales slide扭轉(zhuǎn)銷售量下滑的趨勢，為明年銷量翻身做準(zhǔn)備。
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