HBO劇集《權(quán)力的游戲》將登陸影院

‘Game of Thrones’ Takes a Trailer of Its New Season to Imax

HBO劇集《權(quán)力的游戲》將登陸影院

The dragons, dire wolves, White Walkers and power-hungry political factions in HBO’s fantasy epic “Game of Thrones” will invade movie theaters later this month — on the big, big screen. An exclusive trailer for the coming season along with the final two episodes of the previous season will be shown in 150 Imax theaters across the country.

本月底，HBO頻道的奇幻史詩(shī)電視劇《權(quán)力的游戲》(Game of Thrones)中的龍、冰原狼、白鬼和渴望權(quán)力的政治派系將登上電影院的大銀幕。下一季的獨(dú)家預(yù)告片和上一季的最后兩集將在美國(guó)各地的150家Imax影院上映。

The critically acclaimed drama about rival dynasties in a medieval-like world will be the first television series ever to appear on Imax screens. Tickets for the engagement, which will run for one week from Jan. 23 to 29, will go on sale “in the coming days.”

這部廣受好評(píng)的電視劇講述的是在一個(gè)類似中世紀(jì)的世界里的王朝爭(zhēng)奪，它將成為首部登上Imax銀幕的電視劇。“幾天后”將開(kāi)始售票，上映時(shí)間是1月23日至29日。

The move signals a continued blurring of the lines among media platforms, where digital videos, television series and films stream across a proliferation of screens, from tiny mobile phones to movie theaters. It also shows the extent to which media companies are trying to turn their blockbuster hits into mega events, as drawing mass audiences becomes increasingly rare.

這一舉措表明，媒體平臺(tái)之間的界線更加模糊——數(shù)字視頻、電視劇和電影出現(xiàn)在越來(lái)越多的屏幕上，從手機(jī)小屏幕到影院大銀幕。它還表明，媒體公司在努力把自己的轟動(dòng)作品變成大事件，因?yàn)槲罅坑^眾變得越來(lái)越難。

For Imax, the “Game of Thrones” screening is part of an effort to expand the type of programming it shows beyond its core theatrical releases, especially as the North American box office faces tumbling sales. The company has had preliminary conversations with other entertainment companies about showing other television series and also has tested technologies allowing for the screening of live sports. Music concerts also are on the table, said Richard L. Gelfond, chief executive of Imax.

Imax公司想通過(guò)上映《權(quán)力的游戲》來(lái)擴(kuò)展自己放映的節(jié)目類型，不局限于放映核心電影，特別是在北美電影票房不佳的情況下。該公司和其他娛樂(lè)公司初步討論了放映其他電視劇的計(jì)劃，還測(cè)試了直播體育賽事的技術(shù)。Imax公司的首席執(zhí)行官理查德·L·蓋爾方德(Richard L. Gelfond)說(shuō)，音樂(lè)會(huì)也在討論之列。

“We see the past of our company and the future of our company as innovating in the way that content is displayed,” Mr. Gelfond said.

“我們公司的過(guò)去和未來(lái)都是在不斷革新內(nèi)容的呈現(xiàn)方式，”蓋爾方德說(shuō)。

Other experimentation includes a plan to show the sequel to the movie “Crouching Tiger, Hidden Dragon” simultaneously on Netflix and in select Imax theaters.

其他試驗(yàn)包括計(jì)劃在Netflix網(wǎng)站和一些精選Imax影院同時(shí)播映《臥虎藏龍》(Crouching Tiger, Hidden Dragon)的續(xù)集。

HBO and Imax started talking about screening “Game of Thrones” several months ago, convinced that the high production quality of the series, the demographic of the fan base and the branding opportunities made it a worthy experiment. At a reported $6 million to $10 million an episode, the show ranks as one of the most expensive productions on television today.

幾個(gè)月前，HBO和Imax開(kāi)始討論放映《權(quán)力的游戲》，他們確信，這部電視劇制作精良，擁有龐大的粉絲群，又有許多品牌推廣機(jī)會(huì)，所以值得嘗試在影院上映。據(jù)報(bào)道，該劇每集的制作成本為600萬(wàn)至1000萬(wàn)美元，是如今制作成本最高的電視劇之一。

“ 'Game of Thrones’ is one of the few television shows that has the scope and cinematic qualities to really support the Imax format,” said Pamela Levine, chief marketing officer at HBO.

“從題材規(guī)模和拍攝品質(zhì)角度講，《權(quán)力的游戲》是少數(shù)幾部真正支持Imax格式的電視劇之一，”HBO的首席營(yíng)銷官帕梅拉·萊文(Pamela Levine)說(shuō)。

For HBO, the screening kicks off the promotion for the coming season of “Game of Thrones,” which starts in April. It will also start what is expected to be a big year of marketing and promotion for the premium cable network as a whole. HBO announced in October that it planned to introduce a stand-alone Internet streaming service later this year that does not require a standard cable or satellite subscription. It also is planning its first brand marketing campaign in about two decades.

對(duì)HBO來(lái)說(shuō)，《權(quán)力的游戲》的上映拉開(kāi)了該劇下一季宣傳的序幕，下一季將于4月份開(kāi)播。對(duì)于這個(gè)付費(fèi)有線電視網(wǎng)來(lái)說(shuō)，今年是整體營(yíng)銷和推廣的重要年頭。去年10月，HBO宣布將在2015年晚些時(shí)候推出單獨(dú)的互聯(lián)網(wǎng)流媒體服務(wù)，它不需要繳納常規(guī)的有線電視或衛(wèi)星電視費(fèi)用。該公司還在規(guī)劃約20年來(lái)的首次品牌推廣活動(dòng)。

Some industry observers have speculated that HBO’s new subscription streaming service would start in tandem with the new season of “Game of Thrones” so that the network could capitalize on the buzz related to the show. The fourth season of “Game of Thrones,” which ended in June, averaged 19 million cumulative viewers, making it the most-watched HBO original series ever.

一些行業(yè)觀察者們預(yù)測(cè)，HBO新的訂購(gòu)流媒體服務(wù)將和《權(quán)力的游戲》的新一季同時(shí)開(kāi)始，這樣該電視臺(tái)就能充分利用該劇帶來(lái)的轟動(dòng)效應(yīng)。《權(quán)力的游戲》第四季于去年6月結(jié)束，平均每集的觀眾累積達(dá)1900萬(wàn)，是HBO原創(chuàng)電視劇中收視率最高的。