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Mr. Ford: The campaign that we have in store for the x420 is exciting, imaginative and revolutionary. We have spent two years listening to and responding to feedback from customers and staff alike.
Mr. Ford: I would like to say that without the assistance and support of each and every one of you we really could not have devised this campaign. I’d like to take my hat off and really thank you all for the wonderful work you’ve done so far, not only in helping support our marketing efforts, but also in your continuing your commitment to Alpha computers.
Mr. Ford: There’s no doubt in my mind that we have a great workforce here and together we can really push Alpha computers to a whole new level of success.
Mr. Ford:On the subject of the campaign let me ask you all a question. How do we define the perfect lap-top? Is it about affordability, quality, speed, reliability? What do you look for in a consumer? Well, I believe the answer lies in a combination of all of these elements.
Mr. Ford: Our campaign will really hammer home the point that the x420 is a state-of-the-art laptop for all of your computing needs. With our television campaign we hope to really reach out to a huge audience.
Mr. Ford: We have a great ad campaign planned focusing on the fantastic USP’ s of the x420. We have hired one of the best PR companies to work with us on the campaign, and have already completed three separate TV adverts, all focusing on one key feature of the x420.
Mr. Ford: I’m excited to say that today, for the first time, we will unveil to all of you here the first of these advertisements!
in store 儲存的,預(yù)備的
each and every 彼此的
workforce n.勞動力
hammer home 強調(diào)一點
state-of-the-art a.最新型的
unveil v.展示
Mr. Ford: x420的預(yù)備宣傳活動很令人激動,那富于想象力和革命性。我們已經(jīng)花了2年時間來傾聽顧客的反饋并進行回應(yīng)。
Mr. Ford: 我想說沒有相互間的幫助和支持,你們中的任何一個人都無法設(shè)計出這樣的宣傳活動,我想脫帽致敬,感謝你們?yōu)榇俗鞒龅慕艹龉ぷ?,不僅要感謝你們對我們市場的支持。也謝謝你們對Alpha電腦的一直努力。
Mr. Ford: 我從我懷疑過我們有很棒的員工,團結(jié)一直我們能夠讓Alpha取得更大的成功。
Mr. Ford: 講到宣傳活動,我要問你們一個問題。我們?nèi)绾味x完美的筆記本電腦?那與價格,質(zhì)量,速度和可靠性有關(guān)?在顧客身上你們尋找什么?我相信答案在于許多因素的結(jié)合體。
Mr. Ford: 我們的宣傳真正要強調(diào)一點:對于所有的電腦需求來說,x420是最新型的電腦。通過我們的電視宣傳,我希望這點能傳播到很大的群體中。
Mr. Ford: 我們有很棒的廣告宣傳來宣傳x420的專利。我們雇傭了最好的公共關(guān)系來協(xié)助我們,并且已經(jīng)完成了3個電視廣告,所有廣告都聚焦在x420的主要特征上。
Mr. Ford: 今天我很激動地說,我們將第一次向這兒的所有人展示這些廣告的原始版本。