聽好書學(xué)英語-經(jīng)管類The Long Tail 02

<p>[ti:未知]<br /> [ar:]<br /> [al:]<br /> [by:]<br /> [00:02.58]知行英語<br /> [00:34.26]The Long Tail  長尾<br /> [00:37.78]精彩點評<br /> [00:40.47]In The Long Tail,<br /> [00:42.07]Chris Anderson offers a visionary look<br /> [00:45.02]at the future of business and common culture.<br /> [00:48.82]The long-tail phenomenon,<br /> [00:51.23]he argues, will "re-shape our understanding<br /> [00:54.81]of what people actually want to watch" (or read, etc.).<br /> [00:59.99]While Anderson presents a fascinating idea<br /> [01:04.13]backed by thoughtful (if repetitive) analysis,<br /> [01:08.34]many critics questioned just how greatly the niche market<br /> [01:12.71]will rework our common popular culture.<br /> [01:16.39]Anderson convinced most reviewers<br /> [01:19.46]in his discussion of Internet media sales,<br /> [01:22.57]but his Kitchen Aid and Lego examples fell flat.<br /> [01:29.15]講解<br /> [02:12.79]In The Long Tail,<br /> [02:14.37]Chris Anderson offers a visionary look<br /> [02:17.17]at the future of business and common culture.<br /> [02:29.49]The long-tail phenomenon,<br /> [02:31.34]he argues, will "re-shape our understanding<br /> [02:34.79]of what people actually want to watch" (or read, etc.).<br /> [02:49.54]While Anderson presents a fascinating idea<br /> [02:53.11]backed by thoughtful (if repetitive) analysis,<br /> [03:04.29]many critics questioned just how greatly the niche market<br /> [03:08.54]will rework our common popular culture.<br /> [03:19.76]Anderson convinced most reviewers<br /> [03:22.11]in his discussion of Internet media sales,<br /> [03:32.39]but his Kitchen Aid and Lego examples fell flat.<br /> [03:56.59]A few pointed out that online markets<br /> [03:59.41]constitute just 10 percent of U.S. retail,<br /> [04:03.55]and brick-and-mortar stores will never disappear.<br /> [04:07.37]Anderson's thesis came under a separate attack<br /> [04:10.78]by Lee Gomes in his Wall Street Journal column.<br /> [04:15.78]Anderson had defined the "98 Percent Rule"<br /> [04:19.10]in his book to mean that no matter<br /> [04:21.98]how much inventory is made available online,<br /> [04:26.37]98 percent of the items will sell at least once.<br /> [04:32.29]講解<br /> [04:59.64]A few pointed out that online markets<br /> [05:02.61]constitute just 10 percent of U.S. retail,<br /> [05:07.09]and brick-and-mortar stores will never disappear.<br /> [05:20.46]Anderson's thesis came under a separate attack<br /> [05:23.78]by Lee Gomes in his Wall Street Journal column.<br /> [05:33.77]Anderson had defined the "98 Percent Rule" in his book<br /> [05:42.78]to mean that no matter<br /> [05:44.81]how much inventory is made available online,<br /> [05:52.92]98 percent of the items will sell at least once.<br /> [06:02.79]多學(xué)一點<br /> [06:04.65]constitute  組成，構(gòu)成<br /> [06:07.97]seven days constitute one week<br /> [06:14.13]be composed of / make up<br /> [06:16.48]be made up of / consist of / comprise<br /> [06:29.84]The committee is composed of<br /> [06:32.39]/ made up of / consists of 15 members.<br /> [06:37.00]15 members constitute / make up / comprise the committee.<br /> [07:18.21]Yet Gomes cited statistics that could indicate that,<br /> [07:22.35]as the Web and Web services become more mainstream,<br /> [07:27.13]the 98 Percent Rule may no longer apply:<br /> [07:31.34]"Ecast [a music-streaming company] told me that now,<br /> [07:36.11]with a much bigger inventory than<br /> [07:38.65]when Mr. Anderson spoke to them two years ago,<br /> [07:42.46]the quarterly no-play rate has risen from 2% to 12%.<br /> [07:49.32]March data for the 1.1 million songs of Rhapsody,<br /> [07:53.64]another streamer, shows a 22% no-play rate;<br /> [07:59.36]another 19% got just one or two plays."<br /> [08:04.42]If Anderson overreaches in his thesis,<br /> [08:07.79]he has nonetheless written<br /> [08:10.36]"one of those business books that, ironically,<br /> [08:13.78]deserves more than a niche readership".<br /> [08:18.06]講解<br /> [09:12.81]Yet Gomes cited statistics that could indicate that,<br /> [09:16.98]as the Web and Web services become more mainstream,<br /> [09:21.82]the 98 Percent Rule may no longer apply:<br /> [09:35.40]"Ecast [a music-streaming company] told me that now,<br /> [09:40.14]with a much bigger inventory than<br /> [09:42.61]when Mr. Anderson spoke to them two years ago,<br /> [09:57.96]the quarterly no-play rate has risen from 2% to 12%.<br /> [10:12.10]March data for the 1.1 million songs of Rhapsody,<br /> [10:16.43]another streamer, shows a 22% no-play rate;<br /> [10:33.24]another 19% got just one or two plays."<br /> [10:42.66]If Anderson overreaches in his thesis,<br /> [10:45.65]he has nonetheless written<br /> [10:48.22]"one of those business books that, ironically,<br /> [10:51.65]deserves more than a niche readership".<br /> [11:11.16]In The Long Tail,<br /> [11:12.82]Chris Anderson offers a visionary look<br /> [11:15.65]at the future of business and common culture.<br /> [11:20.07]The long-tail phenomenon,<br /> [11:21.88]he argues, will "re-shape our understanding<br /> [11:25.28]of what people actually want to watch" (or read, etc.).<br /> [11:30.99]While Anderson presents a fascinating idea<br /> [11:34.80]backed by thoughtful (if repetitive) analysis,<br /> [11:38.90]many critics questioned just how greatly the niche market<br /> [11:43.30]will rework our common popular culture.<br /> [11:47.75]Anderson convinced most reviewers<br /> [11:50.13]in his discussion of Internet media sales,<br /> [11:53.41]but his Kitchen Aid and Lego examples fell flat.<br /> [11:58.02]A few pointed out that online markets<br /> [12:00.91]constitute just 10 percent of U.S. retail,<br /> [12:05.15]and brick-and-mortar stores will never disappear.<br /> [12:09.06]Anderson's thesis came under a separate attack<br /> [12:12.35]by Lee Gomes in his Wall Street Journal column.<br /> [12:16.98]Anderson had defined the "98 Percent Rule"<br /> [12:20.77]in his book to mean that no matter<br /> [12:23.47]how much inventory is made available online,<br /> [12:27.25]98 percent of the items will sell at least once.<br /> [12:33.46]Yet Gomes cited statistics that could indicate that,<br /> [12:37.65]as the Web and Web services become more mainstream,<br /> [12:42.52]the 98 Percent Rule may no longer apply:<br /> [12:46.57]"Ecast [a music-streaming company] told me that now,<br /> [12:51.24]with a much bigger inventory than<br /> [12:53.64]when Mr. Anderson spoke to them two years ago,<br /> [12:57.98]the quarterly no-play rate has risen from 2% to 12%.<br /> [13:04.78]March data for the 1.1 million songs of Rhapsody,<br /> [13:09.38]another streamer, shows a 22% no-play rate;<br /> [13:15.20]another 19% got just one or two plays."<br /> [13:19.87]If Anderson overreaches in his thesis,<br /> [13:23.48]he has nonetheless written<br /> [13:25.82]"one of those business books that, ironically,<br /> [13:29.53]deserves more than a niche readership".<br /> [13:58.85]中信出版社<br /> [13:59.70]2006年12月第1版<br /> [14:01.73]頁數(shù)：235<br /> [14:08.80]知行提示</p>

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