英語六級命題作文：假如沒有廣告
- 經(jīng)典范文
- 結(jié)構(gòu)剖析
- 參考譯文
- 亮點(diǎn)詞匯
- 重點(diǎn)句背誦與仿寫
If There Were No Advertisements
Nowadays, advertisements can be found everywhere in big cities. They shout at us from the television screen and radio loudspeakers, wave to us from every page of the newspaper, signal to us from the roadside billboards all day and flash messages to us in colored lights all night.
Faced with a flood of advertisement, some people wonder whether it is necessary to have such huge sums spent on advertising. They often cite in illustration of it the attractive, but false and deceptive advertisements to which many consumers fall victim. Why don't we stop advertising and use the money to reduce the price of goods? It sounds like a good idea, but they fail to notice the contribution advertising makes to our society. Because the production of a better product to compete for customers' money is the goal of advertisers, customers are thus given a chance to compare their products and get the best and cheapest one. Besides, as the advertisement can provide people with a lot of immediate and detailed information as to the availability of a certain product, or a service or a job, it makes life much more convenient. And another thing we mustn't forget: the fact that we pay so little for our daily newspapers and TV programs is due entirely to the money spent by advertisers.
Advertising performs such a useful service to our society that we can't imagine what would happen if there were no advertisements. (198 words)
結(jié)構(gòu)剖析
文章分為三段
第一段引入話題簡述現(xiàn)在廣告很流行這一現(xiàn)象。
第二段展開話題從正反兩方面論述廣告的優(yōu)缺點(diǎn)。
第三段話題結(jié)論總結(jié)全文，不能沒有廣告。
假如沒有廣告
現(xiàn)如今在大城市廣告隨處可見。它們通過電視屏幕和廣播的揚(yáng)聲器向我們叫喊，在報(bào)紙的每一頁沖我們招手，從路邊廣告牌上整天向我們發(fā)送信號，還有整夜的彩燈閃動(dòng)的信息。
面對廣告大潮，有些人想知道，我們是否有必要在廣告上花費(fèi)如此之多。他們常引用那些吸引人、但虛假和欺騙的廣告做例子，許多消費(fèi)者成為這些廣告的受害者。我們?yōu)楹尾煌Ｖ棺鰪V告，用這些錢來降低商品價(jià)格呢？這聽起來是個(gè)好主意，但是他們沒有注意到廣告對我們的社會所做的貢獻(xiàn)。由于生產(chǎn)好的產(chǎn)品來爭奪消費(fèi)者的錢是刊登廣告者的目標(biāo)，所以消費(fèi)者有機(jī)會去對比他們的產(chǎn)品，并選擇最物美價(jià)廉的。另外，由于廣告能給人們提供許多關(guān)于某種產(chǎn)品、服務(wù)或工作的可利用性的快速而具體的信息，它使生活更加便捷。另一件我們不應(yīng)該忘記的事情是： 我們在每天的報(bào)紙和電視節(jié)目上花費(fèi)的很少，這完全是因?yàn)榭菑V告的人花了很多錢。
廣告為我們的社會提供了如此有用的服務(wù)，因此我們不能想象如果沒有了廣告，會發(fā)生什么。
roadside billboards 路邊廣告牌
illustration n. 說明，圖解
deceptive adj. 騙人的，欺詐的
fall victim 受害
detailed information 詳細(xì)信息
availability n. 有效，有益
1. They often cite in illustration of it the attractive, but false and deceptive advertisements to which many consumers fall victim. 他們常引用那些吸引人、但虛假和欺騙的廣告做例子，許多消費(fèi)者成為這些廣告的受害者。
2. And another thing we mustn't forget: the fact that we pay so little for our daily newspapers and TV programs is due entirely to the money spent by advertisers. 另一件我們不應(yīng)該忘記的事情是： 我們在每天的報(bào)紙和電視節(jié)目上花費(fèi)的很少，這完全是因?yàn)榭菑V告的人花了很多錢。
