兩部門發(fā)文規(guī)范網(wǎng)絡(luò)主播從業(yè)行為

China's National Radio and Television Administration and the Ministry of Tourism and Culture have jointly issued a set of regulatory protocols for webcast anchors.

近日，國家廣播電視總局、文化和旅游部聯(lián)合印發(fā)《網(wǎng)絡(luò)主播行為規(guī)范》。

The protocols apply to performers who provide webcast, video, and audio services via the internet and also serve as a reference for virtual anchors powered by AI technology.
《行為規(guī)范》明確，通過互聯(lián)網(wǎng)提供網(wǎng)絡(luò)表演、視聽節(jié)目服務(wù)的主播人員，應(yīng)當(dāng)遵照本行為規(guī)范；利用人工智能技術(shù)合成的虛擬主播及內(nèi)容，應(yīng)當(dāng)參照本行為規(guī)范。