三星因COVID-19關(guān)閉所有美國(guó)門店

三星因COVID-19關(guān)閉所有美國(guó)門店

We often hear about tech stores being closed in countries like China and Italy because of the widespread cases of confirmed COVID-19 infections there. It was really only a matter of time before such scenarios reach the US and it finally has happened. Samsung has announced the immediate and temporary shutdown of all its stores in the US, a much-needed move but at a very inopportune time for the company.

我們經(jīng)常聽(tīng)說(shuō)，在中國(guó)和意大利等國(guó)，由于確診的COVID-19感染病例普遍存在，科技商店被關(guān)閉。這種情況出現(xiàn)在美國(guó)真的只是時(shí)間問(wèn)題，而它終于發(fā)生了。三星(Samsung)宣布立即暫時(shí)關(guān)閉其在美國(guó)的所有門店，這是一項(xiàng)非常必要的舉措，但對(duì)該公司來(lái)說(shuō)卻不合時(shí)宜。

Given how people are moving indoors, one would expect that the number of sales of computing and mobile devices to rise in the coming days and weeks. Work From Home arrangements only work if you have the right work equipment and quarantines are easier to bear when you also have entertainment devices to while away the time.

考慮到人們?cè)谑覂?nèi)活動(dòng)的方式，可以預(yù)期，未來(lái)幾天或幾周內(nèi)，電腦和移動(dòng)設(shè)備的銷量將會(huì)上升。只有在你有合適的工作設(shè)備的情況下才能安排在家工作，而只有當(dāng)你有娛樂(lè)設(shè)備來(lái)打發(fā)時(shí)間的時(shí)候，隔離才更容易忍受。

Given consumer buying habits, however, purchasing these products would often mean walking into stores even just to test various options out. The close contact could inevitably lead to the risk of COVID-19 infection and Samsung can’t risk both the health of its employees and customers as well as the PR mess it would result in.

然而，考慮到消費(fèi)者的購(gòu)買習(xí)慣，購(gòu)買這些產(chǎn)品往往意味著走進(jìn)商店，甚至只是為了測(cè)試各種選擇。這種近距離接觸不可避免地會(huì)導(dǎo)致COVID-19感染的風(fēng)險(xiǎn)，三星不能拿員工和客戶的健康以及由此帶來(lái)的公關(guān)混亂來(lái)冒險(xiǎn)。

That’s not to say people won’t have any recourse now as Samsung is still accepting orders on its online stores which it promises to fulfill as quickly as it can. All customer support will have to happen online or through phone though, which means lines will most likely be busier than ever.

這并不是說(shuō)人們現(xiàn)在沒(méi)有任何追索權(quán)，因?yàn)槿侨栽诮邮芷湓诰€商店的訂單，并承諾將盡快完成訂單。所有的客戶支持都必須在網(wǎng)上或通過(guò)電話進(jìn)行，這意味著線路將比以往更加繁忙。

This doesn’t bode well for the Galaxy S20 series, which was already seeing low sales in South Korea due to the COVID-19 outbreak. When weighing between expenses for supplies and the Galaxy S20’s high price tags, people will presumably opt for the more immediately critical investment at this period in time.

這對(duì)Galaxy S20系列來(lái)說(shuō)并不是個(gè)好兆頭，由于COVID-19的爆發(fā)，該系列在韓國(guó)的銷量已經(jīng)很低。在權(quán)衡供應(yīng)費(fèi)用和Galaxy S20高昂的價(jià)格時(shí)，人們大概會(huì)選擇在這一時(shí)期內(nèi)進(jìn)行更必要的投資。