安德瑪(Under Armour)收入預期下降15%

安德瑪(Under Armour)收入預期下降15%

Shares of Under Armour plummeted more than 15 percent Monday after the sportswear maker cut its forecast for annual revenue for a second straight time, adding to its troubles after it disclosed a federal probe related to its accounting practices.

運動服裝制造商安德瑪(Under Armour)周一股價暴跌逾15%，此前該公司連續(xù)第二次下調(diào)年度營收預期，在披露聯(lián)邦政府對其會計操作展開調(diào)查后，安德瑪?shù)奶幘掣永щy。

Shares of the company sank a day after the Wall Street Journal reported the company was being investigated for shifting sales from quarter to quarter to appear financially healthier.

《華爾街日報》(the Wall Street Journal)報道稱，該公司正接受調(diào)查，原因是為了讓財務(wù)狀況看起來更健康，該公司將季度銷售額進行了調(diào)整。一天后，該公司股價下跌。

Under Armour, however, defended its accounting practices and disclosures, and said it has been cooperating with the investigators since 2017.

不過，安德瑪為其會計操作和披露進行了辯護，并表示自2017年以來一直在與調(diào)查人員合作。

Under Armour’s forecast cut comes at a time when it has been struggling to grow in the United States where it faces competition from Nike, Lululemon Athletica and Adidas.

安德瑪下調(diào)預期之際，該公司在美國正面臨耐克(Nike)、露露檸檬運動用品公司(Lululemon Athletica)和阿迪達斯(Adidas)的競爭，難以實現(xiàn)增長。

To keep up, the company last year adopted a strategy that has worked well for rival Nike and includes selling apparel and footwear directly to customers online or through its own retail stores.

為了跟上步伐，該公司去年采取了一項對競爭對手耐克(Nike)行之有效的戰(zhàn)略，包括直接在網(wǎng)上或通過自己的零售店向客戶銷售服裝和鞋類。

However, the shift is yet to yield results for the company as most of its customers are used to buying merchandise in department and retail stores at a discounted price.

然而，這一轉(zhuǎn)變尚未對該公司產(chǎn)生影響，因為其大多數(shù)客戶習慣于在百貨公司和零售店以折扣價購買商品。