小米5正式發(fā)布 相關人士卻大多不看好!

　　Xiaomi Inc launched its latest flagship smartphone,the Mi 5, on Wednesday at a press conference inBeijing, with founder Lei Jun saying the companyplans to focus this year on making "exciting"products and winning consumers' hearts and wallets.

　　在上周三北京的發(fā)布會上，小米公司正式推出了其最新旗艦智能手機小米5。創(chuàng)始人雷軍表示，公司計劃在今年集中打造“令人興奮”的產(chǎn)品，以贏得消費者的青睞。

　　Analysts warned, though, that the new devicewasn't distinctive enough to help the Beijing-basedcompany regain sales momentum in a hotlycompetitive market.

　　盡管如此，分析家們卻警告稱，這款新機器并不能直接幫助這家總部位于北京的公司贏回在競爭激烈的市場上的熱銷勢頭。

　　In 2015, Xiaomi shipped nearly 70 million smartphones domestically, up about 14.5 percentfrom the previous year, retaining the No.1 position in China's smartphone market with a 15percent share, according to a report issued by US-based market consultancy Strategy Analyticsin late January.

　　根據(jù)美國市場研究公司策略分析1月下旬發(fā)布的報告顯示，2015年小米智能手機國內(nèi)出貨量近7000萬，較上年同期增長約14.5%，并以15%的市場份額的優(yōu)勢穩(wěn)居中國智能手機市場銷量第一名。

　　

 

　　However, Xiaomi's shipments in 2015 fell significantly short of its target and raised doubts overthe prospects of the Chinese tech start-up in a cut-throat battleground. The company hadaimed to ship 80 million to 100 million handsets last year.

　　然而，2015年小米的出貨量在還未達到制定的目標時就出現(xiàn)大幅度下跌，這不免引起了人們對中國科技初創(chuàng)企業(yè)在激烈的市場中前景的質疑。去年該公司的目標是銷售8000萬至1億部手機。

　　By contrast, domestic rival Huawei Technologies Co, which woos consumers around theworld with both high-end and low-cost models, disclosed in early January that it had shipped108 million smartphones globally in 2015, up 44 percent from 2014.

　　相比之下，該公司的國內(nèi)競爭對手華為技術有限公司，面向世界各地出售高端低成本智能機，贏得了消費者的廣泛支持。2015年1月初該公司已向全球出貨1億800萬部智能手機，同比2014年增長了44%。

　　Liu Dingding, an industry analyst with Beijing-based market research firm Sootoo, wasn't veryoptimistic about the prospects of the Mi 5. "The new smartphone is ?well-spec'd but showsno distinctive differences from its domestic comparatives," Liu told the Global Times onWednesday.

　　北京市場研究公司速途網(wǎng)的行業(yè)分析師劉丁丁表示，他并不看好小米5的發(fā)展前景。劉先生于周三接受環(huán)球時報采訪時表示：“盡管新的智能手機配置很好，但它與國內(nèi)同類商品相比較并無明顯差異”。

　　Xiaomi will confront a tough year in 2016 in the face of increasingly strong Chinesecompetitors with respect to specifications and prices, Liu noted.

　　劉丁丁指出，2016年將是小米最艱難的一年，它將面對因技術和價格優(yōu)勢而日益強大的中國競爭對手。

　　Wang Yanhui, head of the Shanghai-based Mobile China Alliance, told the Global Times onWednesday that the Mi 5's product positioning is almost the same as that of the Mi 4, so thenew model is unlikely to fare much better than the Mi 4 in the market.

　　總部位于上海的手機中國聯(lián)盟負責人王艷輝周三對環(huán)球時報表示，小米5的產(chǎn)品定位幾乎與小米4一樣，所以這一新的設備不可能比小米4銷售得更好。

　　The 5.2-inch Mi 5 model is priced at 1,999 yuan to 2,699 yuan, available both on its ownonline marketplace and at more than 1,000 brick-and-mortar stores of domestic homeappliance retailer Suning Commerce Group Co in March.

　　5.2英寸的小米5售價為1999至2699元，3月份將在自己的網(wǎng)上市場和1000多家國內(nèi)家電零售商--蘇寧商務集團有限公司的實體店出售。