調(diào)研報(bào)告格式

　　調(diào)研報(bào)告的核心是實(shí)事求是地反映和分析客觀事實(shí)。

　　對某一情況、某一事件、某一經(jīng)驗(yàn)或問題，經(jīng)過在實(shí)踐中對其客觀實(shí)際情況的調(diào)查了解，將調(diào)查了解到的全部情況和材料進(jìn)行“去粗取精、去偽存真、由此及彼、由表及里”的分析研究，揭示出本質(zhì)，尋找出規(guī)律，總結(jié)出經(jīng)驗(yàn)，最后以書面形式陳述出來，這就是調(diào)研報(bào)告。

　　調(diào)研報(bào)告的核心是實(shí)事求是地反映和分析客觀事實(shí)。調(diào)研報(bào)告主要包括兩個(gè)部分：一是調(diào)查，二是研究。調(diào)查，應(yīng)該深入實(shí)際，準(zhǔn)確地反映客觀事實(shí)，不憑主觀想象，按事物的本來面目了解事物，詳細(xì)地占有材料。研究，即在掌握客觀事實(shí)的基礎(chǔ)上，認(rèn)真分析，透徹地揭示事物的本質(zhì)。至于對策，調(diào)研報(bào)告中可以提出一些看法，但不是主要的。因?yàn)椋瑢Σ叩闹贫ㄊ且粋€(gè)深入的、復(fù)雜的、綜合的研究過程，調(diào)研報(bào)告提出的對策是否被采納，能否上升到政策，應(yīng)該經(jīng)過政策預(yù)評估。

　　調(diào)研報(bào)告格式 具體如下：

　　廣告的目標(biāo)

　　1. our main goal is to establish brand awareness among our target audience.

　　2. our main purpose is to establish brand awareness among our target audience.

　　3. the main objective is to establish brand awareness among our target audience.

　　本段的關(guān)鍵在于清楚地表明公司的目標(biāo)，同時(shí)下文即可循著這個(gè)主題發(fā)展。"main goal", "main purpose", "main objective",都是指‘主要的目標(biāo)'。

　　調(diào)查的數(shù)據(jù)

　　1. according to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in taiwan.

　　2. the numbers we have show that of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in taiwan.

　　3. as the facts prove, of the working women who responded to our poll, 50% read one of taiwan's top-five selling women's magazines.

　　說明調(diào)查的結(jié)果，并作為下文結(jié)論的根據(jù)。關(guān)鍵詞為"figures"、"numbers"和"facts"等。

　　依調(diào)查判斷

　　1. if you'll take a look at this chart, the best media mix, then, would be a combination of

　　tv and magazine ads.

　　2. by looking at the chart you can see that the best media mix would be a combination of tv and magazine ads.

　　3. as you can tell by the chart, the best media mix would be a combination of tv and magazine ads.

　　根據(jù)調(diào)查結(jié)果提出方案時(shí)，通常會(huì)以圖表作解釋。請與會(huì)者看圖表時(shí)可使用"if"句型，但它不是假設(shè)語氣，而是一種客氣的說法。

　　下結(jié)論

　　1. to conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.

　　2. in summary, even though we have defined our target audience, introducing a new product is always a gamble.

　　3. i've shown you how to reach our target audience, yet i also think introducing a new product is always a gamble.

　　在最后一段可略述個(gè)人對此活動(dòng)的觀感，并簡單扼要的下結(jié)論。"to conclude"，"in summary"或"i think"都是做結(jié)論的實(shí)用詞匯