英語寫作廣告范文，新手朋友們快來學(xué)習(xí)！

　　在英語的學(xué)習(xí)中，英語寫作是一件必不可少的事情，那么關(guān)于英語廣告的寫作，朋友們又有多少了解呢?今天就和大家分享一篇經(jīng)典的英語寫作廣告范文，希望大家喜歡哦。
　　英語廣告寫作范文
　　To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience. Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters. The greatest thing to be achieved in advertising is believability, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad. In comparison, good advertising can not only circulate information, but it can also penetrate the public mind with belief along with desires. This means that quality is self-evident and that every advertisement should be thought of as a complex symbol which is the brand image. That is probably why word of mouth is the best medium of all. In short, it is advisable for suppliers to always upgrade quality before any attempt to boost sales through advertising. Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is forgotten. In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal. Therefore, quality in a product is not what the supplier puts in; rather, it is what the customer gets out and is willing to pay for. That is to say, a product is not quality simply because it is difficult to make and costs a lot of money in advertising. It is better to think that customers only pay for what is of use to them and give them great value for right price. As can be expected, the advertising strategy to increase popular consumption is likely to result in incompetence since nothing else than the product itself constitutes quality. In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind. The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before. In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time.
　　翻譯：
　　你在什么程度上同意或不同意以下說法?廣告通常鼓勵消費(fèi)者購買產(chǎn)品或服務(wù)的數(shù)量，而不是促進(jìn)它的質(zhì)量，給你的答案的原因，包括從你自己的知識或經(jīng)驗(yàn)的任何例子。廣告是貿(mào)易的生命，因?yàn)楣?yīng)商希望在數(shù)量上賣東西，但是，每一個廣告的成功或失敗，最終取決于產(chǎn)品或服務(wù)的質(zhì)量?？赡苡腥苏f，一個壞的投資將超過質(zhì)量的數(shù)量，而不知道客戶的錢包變得越來越小心，特別是與低迷的經(jīng)濟(jì)現(xiàn)在。雖然質(zhì)量聽起來很難定義，但你知道它是質(zhì)量而不是數(shù)量。做廣告最偉大的成就是可信度，而沒有任何東西比產(chǎn)品本身更可信。所以，廣告中最有力量的元素就是真理，而非一半。例如，一個巨大的廣告活動會使一個壞的產(chǎn)品失敗的更快，因?yàn)樗隙〞尭嗟娜酥浪菈牡摹Ｏ啾戎?，?yōu)秀的廣告不僅可以傳播信息，而且還可以滲透到公眾的頭腦中，信仰與欲望。這意味著質(zhì)量是不言而喻的，每一個廣告都應(yīng)該被認(rèn)為是一個復(fù)雜的符號，這是品牌形象。這可能是為什么嘴是的媒介?？傊?，在任何嘗試通過廣告促銷之前，供應(yīng)商總是能提升質(zhì)量。雖然廣告是最有效的方式來鼓勵大眾消費(fèi)，特別是如果這些商品是廉價和無價值的，質(zhì)量差的痛苦是記憶中長期低價格的甜頭被遺忘。從某種程度上說，質(zhì)量就像烹飪，而你不能假冒優(yōu)質(zhì)的任何超過你可以假一個良好的膳食。因此，產(chǎn)品質(zhì)量不是供應(yīng)商所能提供的，而是顧客能得到的，并且愿意為之付出的。也就是說，一個產(chǎn)品的質(zhì)量不是很簡單，因?yàn)樗茈y在廣告中制造和花費(fèi)大量的金錢。認(rèn)為客戶只為他們的使用而支付，給他們很好的價值，這是更好的。正如可以預(yù)期的那樣，廣告策略，以增加流行的消費(fèi)是可能導(dǎo)致的無能，因?yàn)闆]有什么比產(chǎn)品本身構(gòu)成質(zhì)量?？傊?，只是因?yàn)橘|(zhì)量比數(shù)量重要，這并不意味著廣告在影響公眾的頭腦中沒有起到?jīng)Q定性的作用。問題在于，消費(fèi)者現(xiàn)在已經(jīng)變得更加謹(jǐn)慎，在消費(fèi)行為上，因此不再像以前那樣，不再像以前那樣聰明和愚蠢了。在所有的事件，供應(yīng)商應(yīng)該繼續(xù)投資于廣告他們的優(yōu)質(zhì)產(chǎn)品，因?yàn)槿绻麄兺Ｖ箯V告，以節(jié)省金錢，這將是愚蠢的，因?yàn)橥Ｖ箷r鐘節(jié)省時間。
　　以上就是關(guān)于英語寫作廣告的經(jīng)典范文啦，朋友們趕緊收藏起來，想學(xué)習(xí)更多也可以參考聽力課堂，聽力課堂上面的資料大家都可以學(xué)習(xí)哦。