機場餐飲價格高 問題出在哪兒？

在普通餐館里，通常一碗牛肉面的價格從20塊到30塊不等，很少能超過50塊，但機場里牛肉面的價格卻能讓人大跌眼鏡，高達125塊，不光貴而且還很難吃。同樣，一瓶礦泉水在北京機場內(nèi)也能賣到10塊錢，比正常翻了10倍，讓人望而生畏。雖然乘飛機出行越來越方便，大家也越來越愿意選擇這種便捷的出行方式，但是在機場航站樓內(nèi)吃吃喝喝卻不是所有的人都能負擔的起。

In Chinese cities, a bowl of beef noodles usually costs 20 yuan (around three US dollars) to 30 yuan, seldom exceeding 50. However, the prices for the noodles at airports can be as high as 125 yuan, not to mention they are usually less delicious than the offerings at regular restaurants. Similarly, a bottle of mineral water at the Beijing Capital International Airport goes for 10 yuan, about three times the price of those sold in the downtown area.

While flying has become a popular travel option, eating and drinking at airport terminals are far from affordable for many people.

Why are the food and beverages so expensive at airports?

補貨成本高，增加了商家運營成本

機場運營成本較高，商家通常會把成本差價轉(zhuǎn)移到顧客身上來。機場的成本高在哪兒呢?祿口機場航站區(qū)管理部經(jīng)營科副科長戴捷表示，“機場普遍比較偏，因為安全原因，卸貨時，卡車必須離候機樓有一定距離，然后再搬進候機樓;隔離區(qū)商家補貨，還需將商品一件件地過安檢……這些都增加了商家運營成本，所以價格更高。”

Businesses at airports have higher operation costs than their regular counterparts, and the differences are usually transferred to their customers. Airport restaurants usually are small with limited inventory space, so they need warehouses and deliveries from outside the airports. The deliveries have to avoid rush hours and be made in small containers, as the items are required to go through security screening. Besides, as the delivery trucks are not allowed to park near the terminal buildings for safety reasons, more workers are demanded to carry the commodities into the airport stores. Employees have to be badged by airports and pass through security checks. All that adds time and costs.

那么，機場租金又在產(chǎn)品定價中，占了怎樣的比重呢?永和大王的相關(guān)工作人員表示，機場門店的租金能比普通市區(qū)的租金高30%，占整個門店經(jīng)營成本比例高達20%。戴捷表示，門店租金已經(jīng)成為經(jīng)營的最大挑戰(zhàn)之一，機場店尤其明顯。

Higher rent is a contributing factor as well. Yonghe King, a popular chain restaurant in China, has said rent accounts for 30% of the total cost for their airport locations, while it accounts only up to 20% for restaurants inside the city. Dai Jie from the managing department of the Nanjing Lukou International Airport in east China's Jiangsu Province says rental fees have become one of the biggest financial challenges for airport restaurants.

What measures can be taken against high catering prices?

引入連鎖降價

“過去在機場吃個飯價格確實高得離譜，我們通過引入連鎖品牌的方式，讓更多商家參與進來，商家之間有了競爭，價格也就降了下來。”南京祿口機場工作人員潘先生表示，“雖然是連鎖品牌，但在商品定價上，他們有一定的自主權(quán)。通常這些連鎖餐飲企業(yè)機場店還是會比普通門店的食物單價能貴上兩三塊。”

Hosting more stores creates stiffer competition, which can make prices more reasonable. That has been the solution adopted by many airports, which have introduced chains like McDonald's and Starbucks. But the bigger chains have more freedom to price their products, so their airport locations can still charge more than their stores in the city.

明碼標價

南京祿口國際機場相關(guān)工作人員表示，他們和商家簽有合同，合同規(guī)定商家需要不間斷向旅客提供廉價食品和飲料，像一元瓶裝礦泉水和四元泡面等。機場商品嚴格按照物價局相關(guān)規(guī)定定價，即不超過商品市場價格的30%。對于機場內(nèi)不少商品的價格超過30%這個標準，連云港市物價局檢查執(zhí)法分局局長陳波表示，“大多數(shù)商品市場平均價格是沒有準確數(shù)字的，統(tǒng)計局也統(tǒng)計不出來，只能依照大眾普通接受的、認同的價格，在一定的區(qū)間浮動，只要做到明碼標價，則不涉嫌價格欺詐。”

The Nanjing Lukou International Airport say they have signed contracts with businesses, requiring a constant supply of inexpensive food items and drinks, like one-yuan bottled water and four-yuan instant noodles. The airport has also set a limit of how much more stores can charge compared to their counterparts located within city limits. China's consumer goods pricing authorities have set such a limit at 30%, while the Lukou airport has lowed it to 20%. As commodity prices inevitably vary, customers usually can judge the reasonableness of a price based on their common sense, and they can file complaints to airport authorities if they encounter unusually high prices.