[沖刺中考]英語閱讀與填空：14-Tuesday 電子商務(wù) 182詞

14-Tuesday 電子商務(wù) 182詞

題材： 電子商務(wù)　 詞數(shù)： 182　 建議閱讀時(shí)間： 4分鐘

閱讀下面的短文，選擇正確答案。

In the mid 1990's，people started doing business on the Internet．At that time，there were two kinds of companies．First，there were traditional companies．They sold things in stores．Then，there were Internet companies．They didn't have a store，and they only sold things on the Net．

Traditional companies didn't want to lose any business．Quickly，they made their own websites and began selling things on the Net．These are the so-called“brick and click”companies．Many stores are made of brick．And you click on your mouse to buy things with your computer．That's where the name“brick and click”comes from．

By the late 1990's，e-businesses like amazon．com，buy．com，and etoys．com were in trouble．Their profits were not very high．Competition was great．Many of these businesses were losing a lot of money．In 2000，many e-businesses went out of business．

Why are brick and click companies，like Barnes and Noble，Toys R Us，and Walmart so successful？First，many customers know and trust their names．Their websites，like walmart．com，are easy to remember．These companies also have a lot of experience．They know how to run a successful business．

In the world of e-commerce，companies are fighting for every dollar and every customer．Will brick and click companies win the war ？Only time will tell．

生詞

brick　n． 磚塊，磚頭：They moved the whole house，brick by brick．他們一點(diǎn)一點(diǎn)地把整座房子搬走了。

click　n． （關(guān)門、敲擊鍵盤等時(shí)發(fā)出的）喀噠聲：He saluted with a click of his heels．他腳跟咔嚓一碰，敬了個(gè)禮。 v． （使）發(fā)出喀噠聲：To open a file on the computer，click on the mouse．按一下鼠標(biāo)便可開啟計(jì)算機(jī)上的文件。

competition　n． 競(jìng)爭(zhēng)：They were in competition with people much more experienced than they were．他們是在跟經(jīng)驗(yàn)豐富得多的人競(jìng)爭(zhēng)。

commerce　n． 商業(yè)，貿(mào)易：She has little experience of the world of commerce．她沒有什么商界經(jīng)驗(yàn)。

quit　v． （quit 或quitted；quitting ）停止：The men quit work when the whistle blew．哨聲響起的時(shí)候工人們下班。

1．Which of these would be a brick and click company？

A．A clothing company with no website．

B．A bookseller with five stores and an Internet site．

C．A video seller with a big website but no stores．

D．A restaurant．

2．What did many traditional companies do in the mid 1990's？

A．They went out of business．

B．They made websites．

C．They bought Internet companies．

D．They sold their computers．

3．What gave Internet companies a lot of trouble in the late 1990's？

A．Heavy competition．

B．Their websites were bad．

C．They didn't know what to sell．

D．Their profits were high．

4．People like buying from brick and click companies because ________．

A．their names are hard to remember

B．they have nice websites

C．they are cheap

D．people trust them

5．What does“win the war ”mean？

A．Quit doing business and become a soldier.

B．Lose the most customers.

C．Make the most money.

D．Win a game.

參考譯文

20世紀(jì)90年代中期，人們開始在網(wǎng)上做生意。那時(shí)有兩種類型的公司。一種是傳統(tǒng)的公司，他們?cè)谏痰昀锍鍪蹡|西。另一種是網(wǎng)絡(luò)公司，他們沒有商店，他們只在網(wǎng)上賣東西。

傳統(tǒng)公司不想丟掉任何生意。他們很快建立起自己的網(wǎng)站，并開始在網(wǎng)上賣東西。這就是所謂的“磚頭加點(diǎn)擊”的公司。許多商店都是由磚頭蓋成的，而你點(diǎn)擊鼠標(biāo)就可以用電腦買東西，這就是“磚頭加點(diǎn)擊”名稱的由來。

到了20世紀(jì)90年代后期，像amazon.com、buy.com和etoys.com之類的電子商務(wù)公司紛紛陷入困境。它們的利潤不太好。競(jìng)爭(zhēng)很激烈。許多這類公司都在虧損。到了2000年，許多電子商務(wù)公司破產(chǎn)了。

為什么店鋪和網(wǎng)絡(luò)相結(jié)合的公司，比如邦諾書店、玩具反斗城和沃爾瑪能如此成功呢？首先，許多顧客了解并信任它們的品牌。他們的網(wǎng)址，比如walmart.com很容易被記住。這些公司還有豐富的經(jīng)驗(yàn)。他們懂得怎樣經(jīng)營一家成功的企業(yè)。

在電子商務(wù)的世界里，公司在為每一個(gè)美元和每一位顧客展開爭(zhēng)奪。店鋪和網(wǎng)絡(luò)相結(jié)合的公司能贏得這場(chǎng)戰(zhàn)爭(zhēng)嗎？只有時(shí)間可以告訴我們。

參考答案

Tuesday 1．B　2．B　3．A　4．D　5．C