[沖刺中考]英語(yǔ)閱讀與填空：10-Wednesday 色彩 251詞

10-Wednesday 色彩 251詞

題材： 色彩　 詞數(shù)： 251　 建議閱讀時(shí)間： 5分鐘

閱讀下面的短文，回答問(wèn)題。

Dr．Max Luscher studied color．He believed that color influences our behavior．He worked during the early part of the twentieth century，and his work is still used in advertising and design．

Certain colours causes an emotional reaction in people．Dr．Luscher asked thousands of people about their reactions．He invented a test using eight colors—yellow，red，green，dark blue，grey，violet，brown，and black．Looking at the colours people chose，he worked out their emotional state．You can find his tests on the Internet，and see if they work for you．

Dr．Luscher said，for example，that bright yellow means sunshine—a new day and a bright start．Green is the color of grass and trees．It means growth．Yellow and green show a positive state．Red is the color of blood，hunting，and war．It can be exciting，or it can mean anger．Dark blue，grey，and black are night colors．They could mean fear，or secret things．If you choose black or grey as your favorite color，you may not be feeling happy．

Scientists did a test using unusual colors in food．They gave people blue rice，violet potatoes，and black apple juice．Most people said the food tasted bad！But if they could not see the food，it tasted all right．So the color of our food influences our feelings about it．

Food packaging design uses this information about colors．Sales managers said that sugar in green boxes did not sell．In blue ones，it did！Green seemed to mean“unripe”to people，but blue means“sweet”．Look at the packaging in your food store．Is the sugar in a blue packet？A well-known drink is sold in blue cans．The designers believe it means“sweet”．There even companies that choose the best color to sell your product．

生詞

reaction　n． 反應(yīng)：His reactions seemed very slow．他的反應(yīng)似乎很慢。

state　n． 狀態(tài)，情形：The house is in a terrible state．那所房子破敗不堪。

positive　adj． 積極的，樂(lè)觀的：I feel very positive about our team's chances this season．對(duì)這個(gè)賽季我非常樂(lè)觀，我們球隊(duì)肯定有機(jī)會(huì)取勝。

unripe　adj． 不成熟的，生的

1．What did Dr．Luscher do during the early part of the twentieth century？

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2．How many colours did he use to take a test？

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3．What kind of colour are yellow and green？

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4．What feeling will people who choose dark grey and black have？

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5．In what colour packets does sugar sell best？

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參考譯文

馬克斯·盧舍爾博士研究色彩。他認(rèn)為色彩能影響我們的行為。他從事這項(xiàng)研究時(shí)還是20世紀(jì)早期，但他的研究成果依然在當(dāng)今的廣告業(yè)和設(shè)計(jì)業(yè)中被使用。

某些顏色能引發(fā)人們的情感反應(yīng)。盧舍爾博士調(diào)查了數(shù)千人的反應(yīng)。他設(shè)計(jì)了一個(gè)包括8種顏色（即黃、紅、綠、深藍(lán)、灰、紫、棕和黑）在內(nèi)的測(cè)試。通過(guò)觀察人們選擇的顏色，來(lái)研讀人們的情感狀態(tài)。你可以在互聯(lián)網(wǎng)上找到他的測(cè)試結(jié)果，看看是否適用于你。

比如，盧舍爾博士說(shuō)，明黃意味著陽(yáng)光，它象征著新的一天或良好的開(kāi)端。綠色是草或樹(shù)的顏色，它意味著成長(zhǎng)。黃色和綠色都表示積極的狀態(tài)。紅是血的顏色，它象征殺戮和戰(zhàn)爭(zhēng)。它會(huì)令人興奮，也代表生氣。深藍(lán)、灰、黑都是夜的顏色。它們可能意味著恐懼或秘密。如果你選擇黑或灰作為最喜歡的顏色，可能表明你不高興。

科學(xué)家曾經(jīng)把特殊的顏色用到食物中做實(shí)驗(yàn)。他們給人們藍(lán)色的大米、紫色的土豆和黑色的蘋(píng)果汁。大多數(shù)人說(shuō)，這些東西的味道差極了！但如果沒(méi)有看見(jiàn)這些東西的顏色，他們會(huì)覺(jué)得味道還是很好的。因此，食物的顏色會(huì)影響我們的喜好。

食品的包裝設(shè)計(jì)使用了顏色的知識(shí)。銷(xiāo)售商說(shuō)，裝在綠色箱子里的糖銷(xiāo)售不暢。而裝到藍(lán)色箱子里就暢銷(xiāo)！因?yàn)槿藗冇X(jué)得綠色代表不成熟，而藍(lán)色代表甜蜜?？纯茨慵依飪?chǔ)存的食品的包裝。糖用的是藍(lán)色包裝嗎？一種名牌飲料就是裝在藍(lán)罐中銷(xiāo)售的。設(shè)計(jì)師相信藍(lán)色意味著甜的說(shuō)法。甚至有些公司只愿意銷(xiāo)售那些他們認(rèn)為顏色最好的產(chǎn)品。

參考答案

Wednesday 1．He worked on colour．/He studied colour．　2．Eight．　3．They are positive．/ They show a positive state．　4．They will have a feeling of sadness（unhappiness）．　5．In blue packets．