概括大意與完成句子 實戰(zhàn)演練 四

（四）What Is Old Is New Again

Some of the latest toys to hit store shelves include several names that were popular in the 1980s. Among them: He-Man, My Little Pony, Teenage Mutant Ninja Turtles, and Transformers. Their appearance is surprising in an industry where all but classic toys like Barbie dolls tend to stay in the market for only a few years before they leave kid culture for good.

The return of toys introduced a generation ago, say experts, is largely a generational effect. These toys were among the first to be marketed primarily through TV cartoons. The result of this is that these toys carried with them a much stronger brand identity than toys from previous ages. When those who played with these toys during the 1980s began having children of their own, businessmen realized they could take advantage of parents' emotional ties by bringing the toys back.

We are starting to see a lot of properties and products coming back now for the kids of Generation X, says Greg Livingston, vice president of Wondergroup, a children's product marketing firm. But other industry observers say this return-of-toy trend is more rooted in basic economics. When the economy isn't strong, they say, toy-makers become more careful.

One of the safest marketing techniques is bringing back toys that are proven successes. "If you're in the business of making and selling toys, you're going to go the safest route, which is using proven brands," says Stephanie Oppenheimer, co-founder of the Oppenheimer Toy Co., an independent consumer group that rates toys. Other companies use product ideas that have sold well in other countries, such as Japan. Still, Ms. Oppenheimer also believes that American consumers simply are not in the mood for new, high-tech toys anymore. "People are interested less in what we wish we had but more in what we already have," says Oppenheimer. "As a country, we are looking for things that remind us of simpler times."

1. Paragraph 1________.

2. Paragraph 2________.

3. Paragraph 3________.

4. Paragraph 4________.

* * *

A. The reappearance of once popular toys

B. Marketing techniques

C. Generation effect

D. Barbie dolls

E. Economic factors

F. Generation X

* * *

5. The toy, My Little Pony, was once popular in the________.

6. Toys of 1980s had a stronger brand identity than toys of former times because________.

7. Some observers believe one critical reason for the return-of-toy is________.

8. According to Ms. Oppenheimer, nowadays Americans are not interested in________.

* * *

A. the economic factors

B. they were in fashion

C. 1980s

D. toys with high technology

E. 1990s

F. they were the first to be marketed through TV

* * *

［答案解析］

1．A。［解析］第一段沒有主題句，該段主要說明了20世紀80年代曾經(jīng)流行的一些玩具現(xiàn)在又重新流行起來，這在玩具業(yè)是令人吃驚的一種現(xiàn)象。選項A與其意思一致，故A為正確答案。

2．C。［解析］第二段主題句為第一句：The return of toys introduced a generation ago, say experts, is largely a generational effect. 句子意為：專家稱上代人玩過的玩具現(xiàn)在又重新流行開來，這在很大程度上是代際作用。選項C屬于對該句的原義復(fù)現(xiàn)，故C為正確答案。

3．E。［解析］第三段沒有主題句，但正如在秒殺技巧中提到過的，這時應(yīng)該注意句際連接詞的使用。這里段落要強調(diào)的應(yīng)該是but之后的內(nèi)容，即：But other industry observers say this return-of-toy trend is more rooted in basic economics. 句子意為：但是，有些企業(yè)觀察家指出舊式玩具的回歸現(xiàn)象更取決于基本的經(jīng)濟狀況。選項E與其表達一致，故E為正確答案。

4．B。［解析］第四段主題句是第一句：One of the safest marketing techniques is bringing back toys that are proven successes. 句子意為：最穩(wěn)妥的銷售技巧之一就是銷售那些曾經(jīng)取得成功的玩具。由此可推斷，該段講的是關(guān)于玩具的銷售技巧，選項B與其意思一致，故B為正確答案。

5．C。［解析］根據(jù)題干線索詞My Little Pony將原文定位至第一段第二句：Among them: He-Man, My Little Pony, Teenage Mutant Ninja Turtles, and Transformers. 這里的them指代前面提到的toys that were popular in the 1980s。由此推斷C為正確答案。

6．F。［解析］根據(jù)題干線索詞a stronger brand identity可將原文定位至第二段第三句：The result of this is that these toys carried with them a much stronger brand identity than toys from previous ages. 該句中的this即指該段第二句These toys were among the first to be marketed primarily through TV cartoons，而these toys即指toys of 1980s，選項F與其意思一致，故F為正確答案。

7．A。［解析］根據(jù)題干線索詞observers可將原文定位至第三段倒數(shù)第二句：But other industry observers say this return-of-toy trend is more rooted in basic economics. 該句中的be rooted in意為“來源于，起因于”。由此可推斷，A為正確答案。

8．D。［解析］根據(jù)題干線索詞Ms. Oppenheimer可將原文定位至最后一段倒數(shù)第三句：Still, Ms. Oppenheimer also believes that American consumers simply are not in the mood for new, high-tech toys anymore. 該句中be in mood for...意為“有心情做……”，與be interested in意思相近，故D為正確答案。