新奇事件簿 卡拉什尼科夫進(jìn)軍時(shí)尚業(yè)

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The Russian arms maker Kalashnikov is branching out into fashion. The weapons manufacturer is one of Russia's most famous companies. It makes the well-known AK-47 assault rifle. The company said it has to make different things because of Western sanctions. Many countries stopped buying Russian weapons after the conflict in Ukraine started. Before the sanctions, Kalashnikov sold 70 per cent of its hunting and sporting weapons to Europe and the USA. Kalashnikov will soon launch a fashion label. It will make 'military style' casual clothing and accessories. There are also plans to open 60 Kalashnikov clothes stores across Russia by the end of this year.

俄羅斯槍械制造商“卡拉什尼科夫”進(jìn)軍時(shí)尚業(yè)。“卡拉什尼科夫”是俄羅斯知名企業(yè)之一。旗下產(chǎn)品AK-47突擊步槍最為知名。該公司稱因西方制裁，不得不變換花樣。隨著“烏俄”沖突風(fēng)起云涌，許多國家已停止向俄羅斯購買武器。施行制裁以前，向歐美銷售的狩獵型武器，運(yùn)動(dòng)型武器占到了70%。公司即將發(fā)布系列時(shí)尚品牌。推出“軍旅型”休閑服裝和飾品。今年年底之前，計(jì)劃在全國開設(shè)60家“卡拉什尼科夫”服裝店。

Kalashnikov is not the first Russian arms company to move into fashion. UralVagonZavod, the makers of tanks and other military vehicles, opened a shop in 2014 selling T-shirts, jackets, shoes and bags. Most of its products have images of its tanks on them. The Kalashnikov CEO Alexei Krivoruchko said his company would still make most of its money from making guns. He said: "In addition to the development of new products, by 2017 we plan to double our sales of small arms." He said the company will, "start the mass production of not less than 10 new products". A marketing manager said Kalashnikov's fashions could sell well because of a rise in patriotism in Russia.

“卡拉什尼科夫”不是第一家進(jìn)軍時(shí)尚圈的俄羅斯武器制造商。2014年，坦克等軍車制造商“烏拉爾”率先賣起體恤衫、夾克、箱包和鞋子。多數(shù)產(chǎn)品附著坦克標(biāo)志。“卡拉什尼科夫”首席執(zhí)行官克日沃盧奇科表示，公司還將以售賣武器為主。他稱：“除了發(fā)展新產(chǎn)品，截止到2017年，我們計(jì)劃擴(kuò)大小型武器銷售額，在原有基礎(chǔ)上增加兩倍。”稱新產(chǎn)品的批量生產(chǎn)數(shù)額將不少于十個(gè)。市場部經(jīng)理表示，隨著俄羅斯愛國主義高漲，時(shí)尚產(chǎn)品銷量定會(huì)看漲。