不急預言CD將死

所屬教程:金融時報原文閱讀

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2020年07月29日

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不急預言CD將死

盡管增長最快音樂業(yè)務還是在流媒體，但是CD之死或許也嚴重被夸大了。最新調查結果顯示，在英國，不少樂迷認為流媒體促進他們購買唱片、黑膠及數字下載。即使流媒體方便他們聽音樂，樂迷們仍然想要擁有喜愛的音樂人唱片。

測試中可能遇到的詞匯和知識：

plunge 陷入[pl?n(d)?]

resilient 回彈的[r?'z?l??nt]

vinyl 黑膠唱片['va?nl]

mainstream 主流['me?nstri?m]

viable 可行的，能夠成活的['va??bl]

outweigh 勝過，比…有價值[a?t'we?]

閱讀即將開始，建議您計算一下閱讀整篇文章所用時間，并對照我們在文章最后給出的參考值來估算您的閱讀速度。

CD sales in the UK more resilient than downloads （455words）

By Robert Cookson

* * *

CD sales in the UK fell at the slowest rate in a decade last year, according to figures from the Entertainment Retailers Association, a trade body that represents high street retailers such as HMV and Tesco as well as digital services such as Spotify.

Total sales of CDs fell just 3.7 per cent to 53.6m in 2015 compared with the previous year whereas in 2014 they dropped 8 per cent, in 2013 they fell 12 per cent and in 2012 they plunged 20 per cent.

The format, which generated revenues of ￡468m last year, is proving much more resilient to competition from downloads and streaming than many industry executives had predicted.

CDs are also proving more robust than downloads — a format once tipped to replace them. Download sales dropped 13 per cent last year to less than ￡300m.

“It is clearly way too soon to write off the CD or other disc-based formats,” said Kim Bayley, ERA chief executive.

“The fact is that different formats provide different benefits to different groups of entertainment fans. That diversity is proving to be the entertainment market’s greatest strength.”

Vinyl is also showing strength. Sales of vinyl records surged 65 per cent to ￡42m, with 2.1m LPs sold over the past year. After facing near extinction in 2007, when just over 200,000 LPs were bought, the format’s sales have increased in each of the past eight years.

However, vinyl still accounts only about 2 per cent of UK music consumption.

The fastest-growing part of the music business is streaming songs through services such as Spotify, Deezer and Apple Music, which tend to charge ￡10 a month for unlimited access to millions songs through the internet.

Revenues from streaming services increased 50 per cent last year to ￡251m, the ERA said.

Geoff Taylor, chief executive of the BPI, which represents the UK record industry, said that digital music subscription services such as Spotify and Apple Music “are going mainstream as more people discover how wonderful it is to have all the music in the world to listen to, whenever and wherever you want”.

But he added that physical music formats also had a viable future, as “millions of fans also continue to build treasured collections of favourite albums on vinyl, CD or downloads”.

The ERA said total revenues from music, video and games increased 5.6 per cent to ￡6.1bn last year.

All three entertainment sectors grew last year, with video up 1.5 per cent to ￡2.2bn; music up 3.5 per cent to ￡1.1bn; and games up 10 per cent to ￡2.8bn.

In each sector, growth in digital revenues outweighed declines in physical sales.

Overall, digital services account for nearly 60 per cent of entertainment revenues in the UK.

請根據你所讀到的文章內容，完成以下自測題目：

1. When CD sales in the UK fell at the slowest rate during a decade?

a. 2015

b. 2016

c. 2010

d. 2013

2. Which format of following is proving more robust according to the article?

a. streaming

b. concert

c. vinyl