“第三只手”頻頻作祟，共享單車公司如何應(yīng)對？

“第三只手”頻頻作祟，共享單車公司如何應(yīng)對？

在大量單車丟失后，重慶一家名為“悟空單車”的共享單車宣布停運。中國的共享單車市場在一片繁榮的背后也面臨著諸多煩惱，盜竊無疑是最令共享單車公司頭疼的問題。

測試中可能遇到的詞匯和知識：

beset包圍，困擾[b?'set]

encroachment侵蝕，侵犯[?n'kr??t?m?nt]

unicorn獨角獸，獨角獸企業(yè)['ju?n?k??rn]

vandal破壞他人或公共財產(chǎn)者['v?ndl]

China's booming bike-sharing sector beset by theft（469 words）

By Yuan Yang and Yingzhi Yang

China's booming bike-sharing sector has hit a road-bump: thievery. Last week one start-up folded after 90 per cent of its bikes were stolen, and another began ramping up the deposits of riders who were careless with locks.

The rise of the smartphone-driven economy has led to a resurgence in bicycles on China's streets — but unlike those of the Mao era, the new models come with a QR code on the frame. The bikes can only be unlocked after users scan the code using a proprietary app.

The Chinese craze for bike-sharing has spawned at least 10 start-ups with funding from international investors, plus dozens more copycats. The top two, Mobike and ofo, have built 11m bicycles — enough for every household in Beijing to have one — and raised over $2.1bn combined since launching a year ago.

Despite the thefts, the sector is going strong: Mobike raised an additional $600m earlier this month and announced it will launch in the UK this week.

The start-ups share a similar model: mass-produced cheap bicycles that can be unlocked with a smartphone app and, after use, left anywhere.

But the model has its problems. Wukong Bicycle, one of the first bike-sharing start-ups to fold, said 90 per cent of its bicycles were stolen. Its 12,000 bicycles had only been on the streets of Chongqing in western China for six-and-a-half months.

Wukong's mechanical locks, in contrast to market leader Mobike's Bluetooth-enabled locks, made it easy for thieves to take the bicycles.

Wukong also under-estimated the encroachment of competitors, founder Lei Houyi said.

“The speed that ofo could put out new bikes was too fast for us. We thought we had half a year before they came to Chongqing, but in fact they came after a month, and what's more gave away rides for free,” Mr Lei added, describing a land-grab fuelled by subsidies to users — echoing Uber's ride-sharing battle with Didi Chuxing.

Ofo, one of the world's first bike-sharing unicorns — a private company with a valuation of more than $1bn — is doubling its user deposit to Rmb199 ($29) as well as launching a “credit system”.

If users leave bicycles unlocked or parked incorrectly, that is noted against them in the company's individual scoring system, with repeat offenders required to pay a steeper deposit.

This credit system not only docks points based on bike-riding behaviour but also pulls in credit data from mobile payments provider Alipay, ofo's partner, to allow well-behaved customers to sign up deposit-free.

Many people converted ofo's bicycles from shared to private by scratching off the bicycle's QR code that riders scan to unlock the bike. This means no other riders can download a fresh unlock code, leaving the bike vandal with the only viable one.

To solve this problem, ofo has again looked to technology, making its bikes trackable by GPS.