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蘋(píng)果:攔截廣告?下架吧!

所屬教程:金融時(shí)報(bào)原文閱讀

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2019年12月08日

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蘋(píng)果:攔截廣告?下架吧!

蘋(píng)果公司日前表示,最近已經(jīng)在軟件商店中“移除”了少數(shù)軟件,主要是擔(dān)心這些軟件對(duì)于用戶的數(shù)據(jù)安全造成風(fēng)險(xiǎn)。蘋(píng)果表示,一些外部軟件在iOS設(shè)備中安裝了數(shù)字證書(shū),可能導(dǎo)致用戶個(gè)人隱私被第三方監(jiān)控。

測(cè)試中可能遇到的詞匯和知識(shí):

intercept 阻截

encrypt 加密

protocol 協(xié)議

amend 修改

decrypted 解密

Apple pulls adblocker that worked on mobile apps such as Facebook(456words)

By Robert Cookson,Digital Media Correspondent

Apple has pulled the first app to allow iPhone users to block advertisements in mobile apps of companies such as Facebook,citing concerns about customer security.

Been Choice was launched in the US this month using more powerful technology than other adblockers,which are only able to eliminate ads within web browsers.

But Apple raised concerns related to the way the company — and other apps that it did not name but also pulled — intercepted users' internet traffic. In particular,Been Choice disrupted a security protocol called SSL that is used by companies such as Facebook,Google,Pinterest and Yahoo to encrypt the data that passes between a mobile device and their own servers.

“We are working closely with these developers to quickly get their apps back on the app store,while ensuring customer privacy and security is not at risk,” Apple said.

David Yoon,co-founder of Been Choice,said the company was amending its app following Apple's recommendations and would resubmit it to the company on Friday for “expedited approval”.

But he added that Been Choice would still be able to block ads in the Safari web browser and certain apps including Apple News,The New York Times and Pandora,the internet radio company. Mr Yoon said that Apple appeared to have no problem with blocking ads in apps so long as the process did not disrupt end-to-end encryption.

Mr Yoon also denied that his app was insecure. He said the company protected users by encrypting their data and sending it through a virtual private network,or VPN. He added that the data were only briefly decrypted on the company's servers.

“But when[Apple says]that end-to-end encryption needs to be guaranteed for our app to be on the App Store,what can we do but comply?” he said.

Been Choice's power was down to the fact that it installed a “root certificate” — a kind of digital signature — from its own server on to smartphones. This allowed the company to route internet traffic to its own server,where it was decrypted and the ads were filtered out through a process known as “deep packet inspection”.

When this process is used by a hacker,it is known as a man-in-the-middle attack. However,it is also used legitimately by many companies to monitor the traffic that flows in and out of their systems.

Apple's decision will probably be welcomed by the digital media industry,which has become increasingly worried about the rise of consumers blocking ads.

But the most popular adblockers for iPhones,such as Crystal and Purify,are not affected by Apple's latest policy statement. Those services block ads exclusively within the Safari web browser,using a technology framework designed for the purpose by Apple.

1.What security protocol has been chosen by Facebook and Google to encrypt the data?

A.TCP/IP

B.SSL

C.HTTP

D.TLS

[1] 答案

2.What will happen if the company amending its app following Apple's recommendations before resubmitting?

A.get more PV

B.prohibition of use

C.get free ads

D.get quick approval

[2] 答案

3.What is the aim of decrypting date briefly for Been Choice?

A.company's commercial use

B.company's service needs

C.Apple's commercial use

D.increase of efficiency

[3] 答案

4.Who will welcome Apple's decision in this article?

A.advertising agency

B.network security companies

C.digital media companies

D.government sector

[4] 答案

[1]答案:B.SSL

解釋?zhuān)涸S多公司例如FB、谷歌、雅虎選擇SSL安全協(xié)議去阻隔用戶設(shè)備和服務(wù)之間的數(shù)據(jù)以保障用戶信息安全。

[2]答案:D.get quick approval

解釋?zhuān)喊凑仗O(píng)果的建議修改后重新提交,將獲得更快的審批通過(guò)。

[3]答案:B.company's service needs

解釋?zhuān)篗r. Yoon強(qiáng)調(diào),他們簡(jiǎn)略的解密用戶信息以提供服務(wù)。

[4]答案:C.digital media companies

解釋?zhuān)旱箶?shù)第二段,在數(shù)字傳媒領(lǐng)域,這一舉措可能會(huì)受歡迎。

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