Oyster電子書(shū)訂閱服務(wù)即將走入歷史

Oyster電子書(shū)訂閱服務(wù)即將走入歷史

Oyster，作為全球最知名的電子訂閱服務(wù)商之一，被譽(yù)為圖書(shū)界的Netflix，用戶每月只需花費(fèi)9.95美元即可無(wú)限制的閱讀。創(chuàng)始人Eric Stromberg周一在博客宣布關(guān)閉其電子書(shū)訂閱的服務(wù)。Google把其服務(wù)核心人才納入麾下，是Google的間接收購(gòu)？還是電子訂閱服務(wù)無(wú)法突破的瓶頸？

測(cè)試中可能遇到的詞匯和知識(shí)：

subscription 訂閱

reluctant 不情愿的

plateau 停滯期

straightforward 明確的

genres 流派

vigorously 蓬勃地

Ebook service Oyster to close after resistance from publishers（354words）

By Henry Mance,Media correspondent

Oyster,one of the best-known ebook subscription services,is to close,highlighting the difficulties facing start-ups in the publishing sector.

Oyster's business model was similar to that of Netflix and Spotify — charging users $9.95 a month for unlimited access to more than 1m ebooks. It raised $17m in venture financing since 2012,and said it wanted to be the “Amazon of the next 10 years”.

However,publishers have been reluctant to make their best-selling titles available on subscription platforms,calculating that the most loyal readers would pay less. Oyster had also faced competition from Amazon,which last July launched its own ebook subscription service,Kindle Unlimited.

Oyster “will be taking steps to sunset the existing Oyster service over the next several months,” the company said in a blogpost. It said it had “made incredible progress” towards the goal of “a better way to read on mobile”. “We believe more than ever that the phone will be the primary reading device globally over the next decade,” the blog said.

Oyster's key staff,including chief executive Eric Stromberg,will join Google,industry website Re/code reported. It is unclear whether that forms part of a bigger publishing push by the search company.

The move comes after the growth in ebooks has begun to plateau in key markets. “This is not a straightforward digital switchover,” wrote analysts at Enders in a recent report on the UK market. “In books what we're seeing is a split in the market,where some genres and behaviours quickly transition to digital while others remain largely unaffected. In both cases the share of sales on ebook have largely stabilised.”

However,Enders added that the publishing sector needed to address the decline in the time that people are spending reading books. “It is impossible to overstate how important it is that the industry innovates vigorously in the next two to three years,” it said.

Remaining ebook subscription platforms include Kindle Unlimited and Scribd. Kindle Unlimited charges $9.99 a month for access to 1m ebooks and thousands of audiobooks. Scribd,which also contains a catalogue of user-uploaded documents,charges $8.99 a month for its service.