9、商機(jī)無(wú)處不在

9、商機(jī)無(wú)處不在

Frank經(jīng)常告訴Nancy和Marketing Department的其他同事： Opportunity for business is everywhere.（商機(jī)無(wú)處不在），只要留心，在任何時(shí)間、任何地點(diǎn)都有可能為企業(yè)宣傳做一些努力和嘗試。尤其是做marketing 和sales的professionals（專(zhuān)業(yè)人員），在某種程度上，你的言行舉止可以說(shuō)就是在代表著公司，so you should always be ready to present your company profile.于是Nancy經(jīng)常思考： 如果有機(jī)會(huì)讓她向potential customer（潛在客戶(hù)）介紹Innovo，自己應(yīng)該怎樣措辭呢。有了疑問(wèn)，就應(yīng)該努力找到答案。有幾次和Frank一起見(jiàn)客戶(hù)的時(shí)候，Nancy特別留意了他的介紹內(nèi)容和方法，總結(jié)起來(lái)，大致是：

Introduce the history of your company.

Present the advantage of your own products and services.

Explain your market distribution.

Nancy把這幾點(diǎn)記在她的職場(chǎng)筆記本里，沒(méi)想到從Frank那里學(xué)到的東西很快就被她驗(yàn)證了。

這周，本來(lái)是Frank應(yīng)該到廣州和華南區(qū)的marketing director（營(yíng)銷(xiāo)總監(jiān)）見(jiàn)面溝通下個(gè)季度的marketing plan（營(yíng)銷(xiāo)方案）。但是澳大利亞市場(chǎng)出現(xiàn)緊急情況，F(xiàn)rank和Sales Director趕去澳洲救急。臨走時(shí)，他安排Nancy代替他去廣州和華南區(qū)的同事見(jiàn)面商量營(yíng)銷(xiāo)方案，并把相關(guān)的資料和注意事項(xiàng)交待給她。Department Secretary（部門(mén)秘書(shū)）Julie 為Nancy訂了周三下午三點(diǎn)飛往廣州的business class ticket（商務(wù)艙機(jī)票），選擇這個(gè)時(shí)間是為了方便廣州方面的同事到機(jī)場(chǎng)接機(jī)，而且之后大家還可以一起共進(jìn)晚餐。

周三中午剛吃過(guò)午飯，Nancy就帶著package（行李）坐上出租車(chē)向機(jī)場(chǎng)趕去。沒(méi)想到碰上了traffic jam（堵車(chē)），到了機(jī)場(chǎng)security check（安檢口）時(shí)，還剩30分鐘飛機(jī)就要起飛了。Nancy趕快托運(yùn)了行李，一路狂奔，終于在最后一刻get on board（登上了飛機(jī)）。在飛機(jī)上，Nancy打開(kāi)laptop（筆記本電腦），開(kāi)始研究Frank給她的資料。身邊的一位外籍男士在起身的時(shí)候不小心把咖啡灑在了她的laptop上。他趕緊連聲道歉并幫Nancy清理。隨后，兩人聊了起來(lái)。這位男士叫James，是一家全球知名電子產(chǎn)品連鎖銷(xiāo)售公司的CEO（Chief Executive Officer首席執(zhí)行官）。Nancy立刻意識(shí)到這絕對(duì)是一個(gè)marketing的好機(jī)會(huì)。她稍作醞釀，就開(kāi)始介紹自己的公司了：

If you don’t mind, I would like to introduce more about the company that I am working for. Innovo is a global top 5 muti-national corporation. Our headquarter is in New York city, the United States. We have four regional branch companies located in Europe, Asia, America and Africa respectively. Innovo has been providing top quality software, solutions and services for various IT problems for 18 years now. We began from one small workshop in Texas USA. But we are No. 5 IT technology provider worldwide now.

To keep up with the overwhelming customer response, the company expanded rapidly.

In response to the dynamic buyer behaviors, we are accelerating innovation in the embedded software that makes products smarter, and in the back-end software services to which these products are connected. Together, smart products and services form an intelligent ecosystem that delivers maximum value and flexibility to users.

China is one of our main markets. It has been growing very fast. We have always been looking for good partners in this market.

This is my business card. Can I have yours, please?

Of course. One second.

聽(tīng)完Nancy的介紹，James明顯對(duì)Innovo的產(chǎn)品很感興趣，并與Nancy交換了名片。

Nancy應(yīng)用了之前從Frank那里學(xué)到的介紹方法。果然，這是一個(gè)非常成功的開(kāi)始！James對(duì)Nancy的介紹很感興趣，他連著問(wèn)了Nancy幾個(gè)關(guān)于Innovo的產(chǎn)品和市場(chǎng)的問(wèn)題。Nancy暗暗為自己高興：居然利用這個(gè)機(jī)會(huì)認(rèn)識(shí)了一個(gè)potential customer！接著，兩人聊了聊對(duì)中國(guó)市場(chǎng)當(dāng)前形勢(shì)和未來(lái)development orientation（發(fā)展趨勢(shì)）的看法?？吹贸觯琂ames對(duì)Nancy全面而客觀的見(jiàn)解很是贊同，他對(duì)這個(gè)年輕女孩子的能力也表示了欣賞。

回到北京后，Nancy又抽空給James打了個(gè)電話，寒暄了一番。聽(tīng)得出來(lái)，James很高興Nancy能夠主動(dòng)keep contact（保持聯(lián)系），他還提出下次有機(jī)會(huì)到Innovo來(lái)參觀一下，看一看有沒(méi)有合作的可能。