美國文化脫口秀 第246期:蘋果發(fā)布會現(xiàn)場特輯(2)

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Phil Schiller: (蘋果全球市場副總裁)

"We've got a great camera in iPhone 6 S ad 6 S Plus. It's a 12 megapixel isight camera. These were taken in Iceland. One of the things you see as our goal was: fantastic color. The skin tones are really accurate.

It can also take amazing videos, HD videos. And now for the first time in an iPhone, 4K videos. It's incredible to shoot and edit 4K videos directly on your iPhone. Along with the isight camera, we have a new Facetime camera. It's a 5 mega pixel HD Facetime camera. So we're gonna use the Retina display to be a retina flash. In fact, one that matches the ambient light and color in pictures. So these magical moments just froze in time.

But what if we could do something more?

What if you could press the 3D touch on your photo and this happened. It's called Live Photos. "

Presentation Tip 1: 注意劃出來的這些詞，都是充滿魅力、魔力的形容詞。這也是presentation中最常用、最有效的增色方法。

Presentation Tip 2: What if...What if... 用排比假設(shè)問句做鋪墊，將聽眾的好奇度和興趣最大化。

關(guān)鍵詞：

Fantastic: 神奇的、奇幻的

Accurate: 準(zhǔn)確無誤的

Amazing: 讓人驚嘆的

Incredible: 難以置信的

Magical: 魔力般的

蘋果發(fā)布會現(xiàn)場特輯

2. 銜接

Tim Cook: "Next Up is iPad. The biggest news in iPad since the iPad. This is the iPad Pro."

Phil Schiller:

Why 12.9 inches? Well, here let me tell you a little secret about it: its size. If you look at the width of the iPad Pro, is the same as the height of the iPad Air. And now you have an iPad big enough to run your full iPad Air apps with more roomside by side.

It is faster than 80% of the PC that shipped in the last 12 months.

So we are very excited to tell you about a brand newaccessory just for iPad Pro. It's called the Smart keyboard.

Presentation Tip 1: 最好用的銜接語: Next up is...

Presentation Tip 2: 一句話精華概述：Tim Cook介紹iPad Pro時說iPad Pro是"The biggest news in iPad since the iPad."

Presentation Tip 3: 事實、數(shù)據(jù)說話。Phil Schiller介紹iPad Pro時談到了它的大小和速度。客觀事實永遠是最實在的描述。

關(guān)鍵詞

Next up: 接下來

Inches: 寸

Secret: 秘密

Width: 寬

Height: 高

Run apps: 運行、使用app

Room: 空間

Side by side: 并排、并列

Shipped: 發(fā)貨、出售

Brand new: 全新的

Accessory: 配件

Keyboard: 鍵盤

3. 謝幕

Tim Cook: "I'd like to take a minute and recognise everyone from Apple who work so hard on delivering all of the great things you've seen this morning. Please stand up. I'm applauding you."

Presentaion tip: 謝幕不必太長，簡明扼要就行。上述劃出來的詞語就是最常用、最規(guī)范的致謝詞。大家學(xué)起來哦!

關(guān)鍵詞

I'd like to take a minute: 我希望抽一些時間...

Recognise: 表彰、認(rèn)同

Deliver: 完成

Applauding: 鼓掌、贊許