[00:07.96]On Celebrity Endorsements
[00:11.14]We often see celebrity endorsements
[00:14.66]in all kinds of advertisements nowadays.
[00:17.34]Some people suggest that celebrity endorsement is beneficial,
[00:22.31]while others argue that it brings many problems.
[00:25.79]As far as I am concerned,
[00:27.97]I agree with the latter.
[00:29.71]To begin with,
[00:31.20]chances are that celebrity endorsements mislead consumers,
[00:35.37]especially the young people who are crazy about fashion.
[00:38.86]People sometimes can't resist the temptation to buy goods
[00:43.46]they don't actually need
[00:45.14]when their favorite stars happen to be the products' spokesmen.
[00:49.18]Furthermore, celebrity endorsements raise the cost of sale promotion,
[00:54.22]which results in the rise of the price.
[00:57.46]Last but not least,
[00:57.52]celebrity endorsements sometimes
[01:02.43]cheat consumers by deceptive advertising.
[01:05.91]For instance,
[01:07.47]a gorgeous star with perfect figure may tell the public
[01:12.32]that her beauty attributes to the products
[01:14.50]while the truth may be that she never uses the products at all.
[01:18.42]Taking all the factors above into account,
[01:21.84]I insist that celebrity endorsements,
[01:24.53]accompanied with many problems,
[01:26.83]should not be encouraged.
[01:28.82]
