一起聽英語 232 先逛街后購物

不出門就可以買到東西，這種網(wǎng)購方式催生出了一種新興的購物方式，那就是先去實(shí)體店驗(yàn)驗(yàn)貨再去網(wǎng)上淘，之所以這樣做的原因有兩個：一是為了買的放心;二是為了以低價(jià)格買入。

Rob: Hello and welcome to 6 Minute English with me, Rob.

Finn: And me, Finn.

Rob: Hello Finn. Well, Happy New Year to you. Here we are in 2014, the festive

season is over – so Finn, did all that Christmas shopping break the

bank?

Finn: You mean, did I spend too much money? Well, yes I did, but I put most of

it on plastic – my credit card – so I’ll pay for it next month.

Rob: Well, clearly you didn’t have enough money to buy me a present! Anyway,

today we are talking about shopping and a relatively new style of

shopping called showrooming.

Finn: Yes, showrooming – this is where customers visit shops to see and test

products before going online to buy them.

Rob: We’ll be discussing that soon and looking at vocabulary to do with

shopping. But before we do, Finn, you’re a man who likes to shop - but do

you know which country has the most people who shop online? Is it:

a) The United Kingdom

b) The USA

c) Korea

Finn: Well, I know the internet is very big in Korea but I think the USA has

more online shoppers.

Rob: OK, well, I’ll let you know the answer at the end of programme. So today

we’re talking about how technology is changing the way we shop and how

it could spell disaster – or be very bad for – the high street.

Finn: The high street – this is a term we use in Britain to mean the collection of

everyday shops that we normally see in our town centres. Things like shoe

shops, newsagents, supermarkets.

Rob: We know that the high street is competing with the internet. I buy things

like CDs, electrical goods and food online, from the comfort of my home.

Finn: Ah but have you ever ‘showroomed’ before, Rob? That means going to a

shop, having a look at something and then going home to buy it online.

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Rob: Yes, I bought a camera at a knock-down price online, although it was

from the same retailer as the shop that I saw it in. I know I’m not alone

in doing this though. Research by a company called Foolproof, found 24%

of people ‘showroomed’ while Christmas shopping last year.

Finn: And a market research company called TNS found one third of consumers

around the world said they used this tactic – or this type of shopping.

Rob: Now, although people do it to try and save money, there are other

reasons for this too, as we can hear from the Head of Technology at TNS

UK, Amy Cashman. See if you can hear what the three reasons are:

Head of Technology, TNS UK, Amy Cashman:

There’s basically three main points that this kind of behaviour can overcome. People are

short on time, short on money and they want reassurance about the products they are

buying. So they use the internet in store and online on their mobile which we found is

particularly prevalent, to do things like try and get to the bottom of where they can find

a cheaper price elsewhere but also get information, product reviews and also do things

like look at store layouts and see where products are so they can go and find them

faster.

Finn: So she says there are three main reasons for people to showroom: They

are short on time, short on money, and they want reassurance.

Rob: Yes, reassurance – so they want to know what the product really looks like

and they want to be confident they are buying the right thing.

Finn: I think that’s true, I like to inspect what I am buying. If you go to a shop

and look at the real thing, you get a much better idea of what it’s like than

from a photo on the internet or in a catalogue – but I also want a bargain

– in other words, the best price.

Rob: That’s why Amy Cashman said customers sometimes use the internet in

store – so in the shop – to ‘get to the bottom of’ where they can get it

cheaper. We could say they use the internet to shop around.

Finn: That's a good phrase, meaning to look around for the best deal. Using a

smartphone is an increasingly popular way to do this.

Rob: Smartphones are also useful for getting product reviews – these are the

kind of opinions or comments about the product.

Finn: Yes, and you can also use smartphones to scan the barcodes on the

product and compare prices that way.

Rob: So it seems browsing – that’s looking at things to buy – but not actually

purchasing something in store – is set to increase. Does this mean the

death of the high street, Finn?

Finn: I think it will have to adapt or make changes. It could try to compete on

price more or offer more incentives when you are in the shop.

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Rob: Incentives – these are things to encourage you to buy the product there

and then. Perhaps a discount voucher or a free gift?

Finn: And we mustn’t forget that buying in a shop means you can get expert

advice from the sales assistant and you can get good aftercare.

Rob: Well, I didn’t need expert advice buying my Christmas presents this year.

Finn: Oh, why was that?

Rob: Well, I bought gift vouchers for everyone! Now Finn, it’s time to see if you

belong to the nation with the biggest online shoppers. Earlier I asked you

if you knew which country has the most people who shop online - is it:

a) The United Kingdom

b) The USA

c) Korea

Finn: I said b) The USA.

Rob: A good guess but you were wrong. The answer is the UK. I don’t know if it

means we're the laziest people or just the best bargain hunters! Well,

that’s it for this programme. Please join us again for 6 Minute English from

BBC Learning English.

Both: Bye.