雙語閱讀 | “盲盒”為啥這么火?

一份行業(yè)報告顯示，盲盒在中國的受歡迎度不斷攀升，預(yù)計到2024年，盲盒的市場規(guī)模將達到300億元。

Makers of the mystery boxes currently face fierce competition in the market, with the leader -- Pop Mart -- having a market share of only 8.5 percent, said the report.

報告指出，盲盒廠商目前面臨激烈的市場競爭，位于領(lǐng)先地位的泡泡瑪特占據(jù)的市場份額僅有8.5%。

Female white-collar workers and Z-generation college students in first-tier cities are the primary consumers of mystery boxes. Females account for 62.6 percent of consumers, according to the report.

報告顯示，一線城市女白領(lǐng)和Z世代大學(xué)生是盲盒消費的主力。女性消費者占盲盒消費人群的62.6%。

Young Chinese like cute items to decorate their desks and homes. The surprising nature of what one gets also excites consumers.

中國的年輕人喜歡用可愛的物件裝飾他們的辦公桌或家里，(購買盲盒)這種充滿驚喜的體驗也會讓消費者覺得刺激。

China's millennials spend more on mystery toys than any other hobby, including designer shoes and e-sports, according to a report from e-commerce platform Tmall, which is owned by Alibaba.

阿里巴巴旗下電商平臺天貓的一份報告指出，中國千禧一代在盲盒方面的花費高于名牌鞋和電競等愛好的花費。